Does your Radio Brand need a “Content Director”?
Media brands the world over are reconceptualizing the old-fashioned role of the “program director” into something entirely new, the...
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mramsey1
Oct 5, 2011
Glenn Beck on the Future of TV – and Radio
If there is no “radio,” there is only media. If there is no “television,” there is only media. And what drives each media brand is the...
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mramsey1
Oct 3, 2011
4 Ways to Improve Your Station’s Website
Here are four key things that will instantly improve your station’s website: Stuff that’s compelling (no, I mean compelling) Bite-size...
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mramsey1
Oct 1, 2011
Arbitron Measurement: TAM or SCAM?
The following was written by Triton Media COO Mike Agovino and is reposted here with his permission. I think Mike is completely right,...
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mramsey1
Sep 29, 2011
Kroger’s Agency is Foolish
From Radio-Info: TRI has a copy of this email from the Kroger agency – “Hello radio partners, a couple weeks ago I had sent out a request...
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mramsey1
Sep 29, 2011
A Lesson for News/Talk Radio from Amazon’s Kindle Fire
Too many News/Talk broadcasters just don’t get it. What can they learn from Amazon’s new Kindle Fire? Quite a lot, I think. This is not a...
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mramsey1
Sep 26, 2011
“We Don’t Feel Like We’re a Radio Station”
You can limit yourself by your delivery mechanism. That’s the message from Jennifer Ferro, General Manager of LA’s legendary...
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mramsey1
Sep 26, 2011
Your Audience is People – Not PPM Gadgets
It’s easy to make the mistake – the one that confuses PPM gadgets with flesh-and-blood people. So much of our success and failure hinges...
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mramsey1
Sep 21, 2011
Radio’s Power on the Dashboard
There’s no doubt that technology is bringing new choices to an auto dashboard near you. Nor is there any doubt that consumers will...
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mramsey1
Sep 20, 2011
The Future of Radio is Between (or instead of) the Songs
What’s the future of radio? The answer is not “technology,” although that’s part of the answer. The answer is to leverage what can’t be...
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mramsey1
Sep 19, 2011
What Radio Needs is “Soul”
This is from my friend Beau Phillips, the EVP of Programming at Dial Global, a major radio industry content syndicator. Dear DG...
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mramsey1
Sep 18, 2011
What are Radio’s “Great New Ideas”?
You have probably heard about the changes at Netflix. One company is now becoming two, with the original brand providing the streaming...
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mramsey1
Sep 14, 2011
What the new KCRW iPad app means for you
To really understand the opportunities available to expand a radio brand you need to begin by understanding why the brand exists and why...
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mramsey1
Sep 13, 2011
What you Stand for is Bigger than Radio
Recently, Malaysia’s BFM, a business radio station, interviewed me about developments in radio – what’s changed and what’s about to...
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mramsey1
Sep 12, 2011
Is HD Radio the Answer to Radio’s Dashboard Challenge?
That’s what Ford is arguing. Then again, I am not so sure Ford knows why folks listen to the radio or why they keep listening. After all,...
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mramsey1
Sep 8, 2011
Radio’s Nu Marketing Voodoo
“Pray and spray” is rarely the most effective form of marketing. How can you target potential station listeners across platforms (mail...
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mramsey1
Sep 6, 2011
Ad Guru John Winsor says Radio Needs a New Business Model
John Winsor is the head of a fabulous new agency called Victors & Spoils. John is the author of Flipped: How Bottom-Up Co-Creation is...
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mramsey1
Sep 5, 2011
How Radio can stay “Relevant”
Last week I was interviewed for a radio show by an international broadcaster and she asked me one question that has haunted me for days:...
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mramsey1
Aug 28, 2011
Is Groupon Evil?
In too many cases, Groupon and various Grouponalikes are destroyers of value. I’m going to tell you why, then explain why I think deals...
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mramsey1
Aug 27, 2011
Pandora’s Ads “are as Valuable as Traditional Stations'” Ads
That’s the word from newly public Pandora on their first-ever quarterly report. As GigaOm writes: Pandora posted total revenue of $67...
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