The Advantage of “Reach” in a Social Media World
Radio folks talk a lot about the “reach” of radio. And while “reach” isn’t sufficient, it is necessary if your goal is to spread a...
top of page
Search
mramsey1
Aug 25, 2011
What Broadcasters can learn from Steve Jobs – the Tao of Steve
What lesson does Apple’s just-departed Steve Jobs have for broadcasters? As one Appler once told me, “Steve doesn’t think anybody listens...
3 views0 comments
mramsey1
Aug 22, 2011
Celebrating Radio’s first “Artificial Intelligence DJ”
She’s causing a ton of consternation in radio circles and she’s either unreal or all too real, depending on your point of view. I’m...
1 view0 comments
mramsey1
Aug 17, 2011
Radio: It’s not about More Choice – it’s about More Relevance
“Brands don’t necessarily need more choices, they need more choices that are personally relevant.” That’s from advertising giant John...
9 views0 comments
mramsey1
Aug 14, 2011
Is PPM Unfair to News/Talk Radio?
Here’s my understanding of how PPM works: In any given quarter-hour under diary methodology, you used to have to listen at least five...
4 views0 comments
mramsey1
Aug 10, 2011
You are not in the “Radio Industry”
A couple years ago, radio industry vets would have scoffed at the idea that a leading broadcaster like Radio One would ever consider...
2 views0 comments
mramsey1
Aug 7, 2011
Where is Radio (Online and On-Air) Headed?
Recently the good folks at Spacial Audio Systems interviewed me about all kinds of issues related to the trajectory of online (and...
0 views0 comments
mramsey1
Aug 3, 2011
New Wi-Fi has a range of 62 miles. Yes, really.
Once upon a time Wi-FI could barely reach from one end of your house to the other. Pundits scoffed at the idea that the Internet could...
3 views0 comments
mramsey1
Aug 1, 2011
Motivate Your Audience to Share your Content
Most would acknowledge that the content we put online would be more powerful if more folks shared it. The more folks who share it, the...
3 views0 comments
mramsey1
Jul 31, 2011
Probing Radio and Social Media
What does radio have to do with social media and vice versa? Last week I was honored to speak with Cantore Creative founder Chris Cantore...
4 views0 comments
mramsey1
Jul 29, 2011
The NAB has hurt my feelings
Evidently the NAB didn’t like my survey about behaviors among folks who have mobile phones and may also have FM built-in, whether they...
2 views0 comments
mramsey1
Jul 28, 2011
Our Podcasts are a Mess – Here’s how to Make Them Better
Most broadcasters get the logic for providing audio content online by streaming and on-demand. We focus a lot on streaming because it’s...
1 view0 comments
mramsey1
Jul 27, 2011
New survey shows when FM is built-in to mobile phones, most consumers don’t use it
How many US radio listeners already have FM built-in to their mobile phones? And how often do they use it? How does this compare to the...
2 views0 comments
mramsey1
Jul 21, 2011
“Pandora is Clearly Radio”
“Pandora is clearly radio,” not – as some folks insist on arguing, a “feature.” So says Daniel Ek, CEO of music service Spotify, who...
3 views0 comments
mramsey1
Jul 20, 2011
Radio is NOT the “Original Social Network”
There are certain things repeated in the radio business more because they are repeated than because they are true. Some things just...
0 views0 comments
mramsey1
Jul 20, 2011
Leave the Digital Strategy to Muggles
Recently, Roy Williams, the “Wizard of Ads,” had this to say in the print version of Radio Ink: I strongly believe radio should not look...
0 views0 comments
mramsey1
Jul 19, 2011
The Best Mobile App Your Radio Station Doesn’t Have
There’s an app for almost everything, to be sure. And that means two things in particular: All apps are not created equal, and there...
1 view0 comments
mramsey1
Jul 14, 2011
Local TV leads the way for Social Media
“Facebook is now the web’s content discovery portal,” writes social TV blog Lost Remote. “The average user spends 6 hours and 36 minutes...
3 views0 comments
mramsey1
Jul 12, 2011
Why Should I “Like” You on Facebook?
No, I don’t want you to tell me. I want you to show me. When I get to your Facebook page why should I click the “Like” button? I am...
3 views0 comments
mramsey1
Jul 11, 2011
How Social Media can help build a Massively Big Audience
Michael Stelzner is the creator of the fantastic site SocialMediaExaminer.com, one of the leading – if not the leading – social media...
1 view0 comments
bottom of page