Social Media Week comes to Mark Ramsey Media
It’s social media week here on the MRM blog! I’m going to kick off with a conversation about Facebook – does it matter for your broadcast...
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mramsey1
Jul 6, 2011
Radio can be Better – Radio can be More
Anyone who is a “radio naysayer” is really telling radio “you can be more – you can be better.” And I think that’s a good thing. Watch...
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mramsey1
Jul 6, 2011
Your Program Director has the Wrong Job
Most radio program directors have little or no incentive to develop the station’s digital assets and so these assets go undeveloped. Most...
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mramsey1
Jul 5, 2011
What is Your Audience REALLY Worth?
What’s the point of having an “audience”? If it’s to sell that audience as faceless, nameless ears and eyes in bulk to advertisers, then...
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mramsey1
Jun 29, 2011
How the Ad Industry is Preparing for a Digital Future
Recently Mashable covered five ways the ad industry is prepping for a digital tomorrow. Drawing from their piece, I’m going to cover two...
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mramsey1
Jun 28, 2011
A New Solution to Power Local Advertising for Radio
How much potential radio revenue is left on the table in your market? What if radio were less scary or complicated to buy for small- and...
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mramsey1
Jun 27, 2011
TV is going Social and Interactive; What about Radio?
It is estimated that 23% of American consumers will own a tablet by 2012 (up from an estimated 12% now). Tablets are built to be...
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mramsey1
Jun 27, 2011
Why Radio Needs Video that “Doesn’t Suck”
Many radio broadcasters still don’t understand that video is an important component of their digital strategy, let alone understand that...
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mramsey1
Jun 23, 2011
What Radio REALLY needs to learn from Pandora
So what’s the secret the radio industry needs to learn from Pandora? Is it the importance of personalization or technology or the role of...
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mramsey1
Jun 21, 2011
The Problem is Radio’s Business Model
The more you profit from the status quo, the less inclined you may be to make the moves necessary to thrive in the future. This was the...
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mramsey1
Jun 20, 2011
10 Lessons for Radio from Starbucks’ Howard Schultz
Howard Schultz is the CEO of Starbucks, and you probably know that Starbucks has emerged recently from a dark period of declining sales,...
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mramsey1
Jun 19, 2011
The Tiny Footprint of Local News Online
The audience for local news online is surprisingly small. From Lost Remote (one of my favorite blogs): A new report commissioned by the...
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mramsey1
Jun 14, 2011
Radio Must be an “Entertainment Experience”
MarketWatch and also the first president of CBS Digital. We talked at length about the challenges media in general – and radio in...
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mramsey1
Jun 14, 2011
Don’t “Put All of your Energy into Selling Commercials”
When you are a consistently top-ranked station in a top-ranked market taking in advertising dollars hand over fist it’s bound to skew...
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mramsey1
Jun 10, 2011
A Lesson for Radio from Condé Nast
What can you say about publishing companies which create apps that have little or nothing to do with the publications they publish? You...
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mramsey1
Jun 7, 2011
Radio’s “Chocolate” Problem
How do you get people to talk about you when there’s nothing extraordinary to talk about? Or, as Word of Mouth Marketing The longer...
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mramsey1
Jun 6, 2011
Is Podcasting Radio’s Enemy?
“We’re trying to make it…easy for people to listen on the radio.” With those words, ESPN 980 erected the equivalent of a pay wall when...
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mramsey1
Jun 5, 2011
Are We Innovative Enough?
The short answer is “no.” In the mediaverse where there are no lines between radio and other media, we have the “permission” of each of...
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mramsey1
Jun 1, 2011
How Radio Can Battle Pandora – Part 2: Beyond Music
(This is part 2 of the post. For part 1, go here) Recently, the radio industry has obsessed on a few low hanging strengths relative to...
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mramsey1
May 31, 2011
How Radio Can Battle Pandora – Part 1: Wake Up Radio
When broadcasters take a break from diminishing Pandora long enough to recognize that they have to worry about it, how do they respond?...
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