How to Get More Listening Occasions
“We need more occasions.” That’s the kind of radio industry jargon that we can thank PPM for. Where once all of our focus was (quite...
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mramsey1
May 26, 2011
Want a FREE copy of my first book, Fresh Air?
It’s yours for the taking! Just visit the Mark Ramsey Media Facebook page. If you don’t already “Like” the page, just follow the...
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mramsey1
May 25, 2011
Is it Time for Your Station to Change its Economic Model?
“We decided to change the economic model.” That’s how Lincoln Center has thrived in an era when culture is low on the totem pole of...
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mramsey1
May 24, 2011
Just how “Social” is Public Radio?
Let’s suppose you provided a very specific product – unique to the world. Let’s suppose the demand for that product was enormous, so...
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mramsey1
May 18, 2011
Radio: Be Like Mario
There is no better excuse for poor performance on the stuff that really matters than “it’s not in the budget.” That’s because the stuff...
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mramsey1
May 17, 2011
“Pandora is Not Radio,” says Radio Ink. Oh yes it is.
From Slacker’s Jonathan Sasse in the LA Times: “If you look at where broadcast radio is going, it looks like they’re trying to become...
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mramsey1
May 15, 2011
What are you “Famous” for?
In our zeal to stand for so much, we too often end up standing for nothing at all. What are you famous for? Can you fit it into one...
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mramsey1
May 13, 2011
Think of Your Digital Platform as a Relationship Engine
One of my regular themes is that broadcasters must do a much better job of monetizing the conversation – the relationship – they have...
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mramsey1
May 10, 2011
From Radio Promotion to Talk of the Town
When is a promotion more than a promotion? When it cascades into the talk of the town. So it seems to be for the folks at US 93.3, er… US...
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mramsey1
May 8, 2011
Yes, Pandora is “Radio”
It’s a question vexing many broadcasters, especially those charged with leading the radio industry: Is Pandora “radio” or is it something...
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mramsey1
May 3, 2011
Lee Abrams says “It’s Time to Fight the Content War”
Last Friday I anchored a roundtable of industry leaders to talk about the future of radio. It was the kickoff to the All Access...
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mramsey1
May 2, 2011
Strategies to Monetize Your Digital Assets Now
What is it going to take for the radio industry to profit from its digital potential? That’s the topic I took up with Brian Benedik,...
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mramsey1
Apr 29, 2011
Pandora now “built in” to all 2011 BMW vehicles
Pandora is now available on all model year 2011 BMW vehicles – and it’s operated with the existing, familiar BMW controls. In other...
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mramsey1
Apr 28, 2011
Watch the Keynote Session for the Worldwide Radio Summit LIVE FRIDAY
It’s the kickoff session for the Worldwide Radio Summit, and – in a first for the radio industry – you can watch it LIVE right here! It...
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mramsey1
Apr 21, 2011
Maybe You’re Trying to Monetize the Wrong Thing
“We have to drive more traffic to our site!” How many times have we heard that – or said it? Why is this our goal? Well, maybe it’s...
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mramsey1
Apr 21, 2011
“Radio Rocks My Phone” Strains Credibility
This is not a post about the wisdom of FM chips in mobile phones. I wrote that post already last year and absolutely nothing significant...
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mramsey1
Apr 18, 2011
Watch the Opening Session of the Worldwide Radio Summit LIVE Online
In a first for the radio industry, the opening session of an upcoming industry event is being streamed LIVE online and you can watch it...
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mramsey1
Apr 13, 2011
How the Internet can Save Radio
Is the Internet TV’s “secret sauce?” And how can it be the same for radio? From MediaPost: Even with the boom in social media, TV is...
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mramsey1
Apr 11, 2011
Online Radio just became More Legit
Last week the Media Rating Council bestowed their accreditation on Triton Digital Media’s (formerly AndoMedia’s) measurement platform for...
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mramsey1
Apr 8, 2011
For Today’s Youth, Life is but a Stream
From MediaPost: Streaming music is as common a practice as streaming video, with Gen Y spending an average of two hours and 40 minutes a...
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