Your Radio Station is Not Different Enough
There’s differentiation – and then there’s meaningful differentiation. Real differentiation. Most of what passes for differentiation in...
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mramsey1
Apr 5, 2011
Why Social Sign-in is Radio’s Future
If you have ever logged on to a site and skipped the registration process by clicking the Facebook log-in button, then you have used a...
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mramsey1
Apr 5, 2011
Will Digital Success Cannibalize My Ratings?
Let’s suppose you create a great digital experience on your platform – maybe a great personalized version of your station or a customized...
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mramsey1
Apr 3, 2011
How Obama can Improve your Website
With the launch of the Obama reelection website, the Presidential political season is now in full swing. Take a close look at the home...
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mramsey1
Apr 2, 2011
One Radio Council’s Dumb Attempt to Reposition Pandora
Increasingly, radio recognizes that Pandora is a rising presence, both among listeners and advertisers. What to do about that? Well,...
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mramsey1
Mar 29, 2011
5 Questions to Dramatically Improve your Digital Platform
It’s not a website, it’s a platform. Or at least it should be. What’s the difference between a website and a platform? And how do you...
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mramsey1
Mar 28, 2011
What Your App Gets Wrong
“There’s an app for that.” You’ve heard that phrase countless times. But there’s an important lesson wrapped up in that phrase. Consider...
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mramsey1
Mar 28, 2011
Is Radio a Digital Laggard?
That’s what Inside Radio reports, based on a new Borrell Associates study: In what may best be described as a digital wake up call,...
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mramsey1
Mar 23, 2011
Radio Thinking is not Platform Thinking
Recently CNN’s Fareed Zakaria spoke with Sony Chairman Howard Stringer about Japan’s post-crisis economic recovery. In the context of...
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mramsey1
Mar 22, 2011
The Most Important Question you should ask about your Radio Brand’s Website
“What should I do with my website?” That’s one of the most common questions broadcasters ask. And it’s quickly followed by “Can you show...
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mramsey1
Mar 17, 2011
What Business is Radio In?
Everyone knows the old story of how the the railroad business faltered because they thought they were in the railroad business rather...
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mramsey1
Mar 16, 2011
How to Transform your Morning Show into Superstars
Morning Show superstars are something almost every broadcaster wants and only a precious few have. So how do you get from here to there?...
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mramsey1
Mar 13, 2011
Canada’s BBM responds to Shocking Arbitron PPM Research
Recently some shocking research on actual Arbitron PPM panelists was revealed in this blog and elsewhere. The research was from...
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mramsey1
Mar 10, 2011
The Shocking (Un)Reality of Radio
Shocking! Some radio shows evidently use voice actors instead of authentic callers! The entertainment programs (and we are talking...
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mramsey1
Mar 8, 2011
Guy Kawasaki knows how to make Radio Enchanting
Guy Kawasaki is one of the most widely read and respected voices on the digital frontier. He’s an entrepreneur, marketing guru, one-time...
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mramsey1
Mar 6, 2011
A “Radio Substitute” is what your Clients say it is
Last week I wrote that Pandora is, without any doubt, a radio substitute in the ears of the audience who might consume both. In one sense...
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mramsey1
Mar 4, 2011
Do Listeners want DJ Blogs on your Website?
From Radio-Info, reporting on research at the Country Radio Seminar: From a country station website, the most loyal (P1) listeners want...
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mramsey1
Mar 3, 2011
Yes, Pandora is a Radio Substitute
From Inside Radio: Is Pandora a substitute for radio… or for stored music collections? What impact is the personalized internet radio...
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mramsey1
Mar 1, 2011
Seth Godin wants Radio to Start Something
Seth Godin is a regular guest on this blog, and for good reason. He’s the author of many outstanding books including Tribes: We Need You...
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mramsey1
Feb 28, 2011
Tell to Win: Peter Guber on Story and Radio
Peter Guber is the former chairman and CEO of Sony Pictures and currently heads the Mandalay Entertainment Group which presents hit films...
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