Radio’s Attention Deficit
Why doesn’t radio get more love given (as we’re always reminded) that almost everybody listens to it almost all the time in almost every...
top of page
Search
mramsey1
Feb 24, 2011
A Tale of Two Streaming Brands
In the past few weeks I have connected with two wildly different broadcasters. Both were smart and skilled with successful radio stations...
0 views0 comments
mramsey1
Feb 22, 2011
Getting Inside the Heads of Real PPM Panelists
Yesterday, I posted a conversation with Broadcast Architecture’s Allen Kepler about the video interviews he recently conducted with real...
3 views0 comments
mramsey1
Feb 21, 2011
A Shocking Peek at the Real People of PPM
Who are these people who say “yes” when Arbitron asks them to carry a PPM device? Why do they do it? Do they follow the rules? Do they...
2 views0 comments
mramsey1
Feb 16, 2011
Inside Pandora’s Evolving Strategy
Will Pandora expand to spoken word (I hate that term passionately) content? Not any time soon, I think. But here’s the take from the New...
2 views0 comments
mramsey1
Feb 15, 2011
Why Don’t you Solve My Problem, Radio?
Every great brand – just like every great culture – has its origin story. Here’s one from entrepreneur Chad Hurley: We were having a...
2 views0 comments
mramsey1
Feb 14, 2011
The “One Thing” your Radio Station Needs
There’s this assumption out there that if you make every second of your station great, that’s what it takes to bring in the listeners by...
1 view0 comments
mramsey1
Feb 13, 2011
Everything you need to know about Radio in the new iPhone 5
Rumors are rumors, but patents are real. Whether the technology produced by these patents arrives in the forthcoming iPhone 5 or a later...
2 views0 comments
mramsey1
Feb 11, 2011
What Broadcasters still don’t Understand about Social Media
Why do so many of your consumers – real people – play in the social media sandbox? It’s not to share your crap. It’s not to receive your...
1 view0 comments
mramsey1
Feb 9, 2011
Using an iPod in your car just got easier – and better
The ubiquity and ease of use of radio are two of its greatest strengths compared to all the techno-upstarts on the horizon. And, as I’ve...
7 views0 comments
mramsey1
Feb 3, 2011
The Science of Social Media
Here’s a great video of social media scientist Dan Zarella with a great overview of some of the facts underlying social media. Dan is...
1 view0 comments
mramsey1
Feb 1, 2011
The End of the “Radio Industry”
It has been sneaking up on us for some time, but now the trajectory of the trend is crystal clear: The end of the “radio industry” is...
4 views0 comments
mramsey1
Feb 1, 2011
Is Radio’s Future Pandora’s Present?
Will the future of radio be personalizable, like Pandora? No. But with an audience craving music and happy to tailor and tweak that...
0 views0 comments
mramsey1
Jan 27, 2011
The Secret to Attracting Attention
“The key to getting and holding attention is having something new happen continually.” So writes Nancy Duarte in her terrific book...
3 views0 comments
mramsey1
Jan 27, 2011
AOL’s Late Night Podcast Promotion Begins
AOL Late Night…. The radio initiative that should have been and never was. Three of the most popular podcasts (you know, those shows that...
1 view0 comments
mramsey1
Jan 25, 2011
How to Create Killer Content Online
Ann Handley and is Chief Content Officer of MarketingProfs.com which is one of my favorite resources for how to do digital media. She is...
1 view0 comments
mramsey1
Jan 24, 2011
AOL is in the (Radio) Talent Business Now
Dear Radio Industry: Please explain to me why this deal is being done by AOL instead of you: AOL will on Monday launch a late-night video...
8 views0 comments
mramsey1
Jan 23, 2011
Be Like Heidi and Frank – (Radio and) Internet Stars
Formerly top-rated LA radio stars Heidi and Frank have taken their show to the world via the Internet. How’s that working for them?...
2 views0 comments
mramsey1
Jan 22, 2011
Broadcasters understand Audiences, not Communities
What’s the difference between an audience and a “community”? As David Siteman Garland puts it in his book Smarter, Faster, Cheaper:...
2 views0 comments
mramsey1
Jan 22, 2011
What Broadcasters can learn about Culture from Zappos
Culture is central to fabulously successful online retailer Zappos. And that culture has grown from the company’s foundational core...
4 views0 comments
bottom of page