6 Reasons Your Station Should Do Perceptual Research
Perceptual research is survey-based research designed to build your brand and position it in a crowded marketplace. It’s strategic in...
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mramsey1
Apr 12, 2017
Radio and the End of Personalization
There is a sense of inevitable satisfaction in the idea that we can get from digital platforms exactly what we want whenever we want it,...
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mramsey1
Apr 10, 2017
Media Unplugged: Amazon Lands NFL Streaming Rights…So What?
Amazon lands NFL streaming rights…So what? And… Should Twitter be charging? Plus, rants and raves about Netflix’s new ratings system, the...
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mramsey1
Apr 5, 2017
Advertisers Can Be Their Own Worst Enemies
We had to produce some direct response ads for my podcast project (you’ve heard it, right?), but one of the would-be sponsors was a hard...
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mramsey1
Mar 29, 2017
Media Unplugged: 10 Media Trends You Need to Know
10 media trends you need to know. And… Niche! It’s the new mainstream! Plus, rants and raves about lying with podcast trend statistics...
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mramsey1
Mar 17, 2017
Inside the Exploding Business of Podcasting
Sure, it’s smaller than radio. But it’s growing. And revenue is growing fast. I’m talking about podcasting. And one of the hot new...
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mramsey1
Mar 16, 2017
Where’s Radio’s Branded Content?
I’m not in the business of crafting ads for clients. Let me get that out of the way right up front. And maybe that’s what permits me to...
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mramsey1
Mar 15, 2017
Strong Debut for “Inside Psycho” Podcast
Last week I told you about the new podcast I am producing for Wondery: Inside Psycho. This week I am proud to announce that Inside Psycho...
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mramsey1
Mar 5, 2017
Media Unplugged: Here’s what YouTube TV REALLY Means
Here’s what YouTube TV really means… And… Is Martin Scorcese too risky for Hollywood? Fugetaboutit! Plus, movie theaters are really in...
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mramsey1
Feb 20, 2017
It’s Time For Radio To Make Spots Shorter
YouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A...
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mramsey1
Feb 19, 2017
Media Unplugged: Apple Says Fake News Is “Killing People’s Minds” – Really?
Apple says fake news is “killing people’s minds” – really? And… Publishing platform Medium crashes – and idealism burns. Plus, rants and...
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mramsey1
Feb 8, 2017
Radio’s Lost Podcasting Opportunity
When you talk to radio broadcasters about their podcasting strategy, they tend to see it from the same perspective: The one that relates...
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mramsey1
Jan 31, 2017
New Radio Competition from the New York Times
Oh but so much more than that. From MediaPost: The New York Times will launch a new daily podcast hosted by Michael Barbaro called “The...
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mramsey1
Jan 30, 2017
Media Unplugged: How To Win The War For Attention
How to win the war for attention. And… I am Keats, and so are you! Plus, rants and raves about TV promos missing the boat, and what...
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mramsey1
Jan 27, 2017
Non-Commercial Christian Radio Had Better Worry About This
I am blessed to do a lot of research work with Christian non-commercial broadcasters. As I travel around the country working with these...
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mramsey1
Jan 19, 2017
The Magic of Radio Experiences
Retail stores are closing all across the country. “It’s Amazon! They’re stealing our market!” That’s the refrain. And it’s true, right?...
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mramsey1
Jan 17, 2017
The Secrets to Facebook Engagement for Radio
Now that Facebook is all but “pay for play,” what’s the best way for you to maximize your time and your investment on the platform as you...
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mramsey1
Jan 12, 2017
Media Unplugged: Apple is the New Hollywood!
Apple is the new Hollywood! And… You can’t fix Twitter. Plus, rants and raves about new products at CES that make perfectly good items...
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mramsey1
Jan 11, 2017
Younger Audiences Hate Ads Even More Than You Do
According to a new global media habits study from Kantar Millward Brown, if you think your audience hates advertising now, just wait. It...
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mramsey1
Jan 5, 2017
Here’s How Radio Gets MORE Important In Cars
I have written extensively about the challenges radio will have in cars with a dashboard which is built to sync with Apple Carplay and...
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