You’re in the Brand Amplification Business
Don’t let the fuss over the merger of unprofitable Newsweek with the not yet profitable Daily Beast fool you. There is indeed gold in...
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mramsey1
Nov 17, 2010
Thinking about Radio’s Future
This week I was honored to participate in an event which was an amazing gathering of thoughtful people focused on one question: What...
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mramsey1
Nov 16, 2010
The Future of Local Radio Revenue
Oddly enough, the future of local radio revenue is outlined in an Ad Age piece about the future of local TV revenue. Writes Ad Age:...
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mramsey1
Nov 15, 2010
New Survey warns: Radio must be Irreplaceable
Okay radio listeners, if your stations vanished tomorrow, would you miss them? Would you care? This is a critical question in that it...
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mramsey1
Nov 14, 2010
How the AAA format thrives in a Pandora age
Dennis Constantine is one of America’s best known Adult Alternative/AAA programmers. After years at the helm of legendary AAA stations...
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mramsey1
Nov 11, 2010
Advertisers agree: There is no such thing as “Radio” per se
From Inside Radio: Where does radio fit in the marketing universe? Radio needs to see itself as one part of the larger media world if it...
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mramsey1
Nov 9, 2010
Wake up, Radio, to the Mobile Challenge
I’ve been pondering this question: Which way would consumers prefer to listen to the radio on their mobile devices, over the Internet or...
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mramsey1
Nov 7, 2010
The Return of Horror Radio
Once upon a time, things that go bump in the night went bump in the night on the radio. Everything old is new again, particularly when...
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mramsey1
Nov 7, 2010
12 Satisfying Seconds of Advertising
So I’m listening to Pandora on my home audio/TV system via my Blu-Ray DVD player. I was tuned in for about an hour as I read a book,...
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mramsey1
Nov 6, 2010
“Every Business is a Media Business”
Unless you understand the forces changing business today, there is no tomorrow for you. This short podcast from the Harvard Business...
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mramsey1
Nov 4, 2010
You’re in the Experience Business
If the average broadcaster (and I mean the average one) ran Starbucks, what would that experience be like? Would it be even remotely like...
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mramsey1
Nov 3, 2010
How to Unlock the Hearts and Minds of your Consumers
Earlier this week I posted a conversation with marketing change agent Tom Asacker about radio. I actually had two conversations with Tom....
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mramsey1
Nov 3, 2010
Opportunity Screams for Radio – Talking with Tom Asacker
Tom Asacker is one of my favorite marketing change-makers. He is a popular speaker around the world and works directly with the...
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mramsey1
Nov 2, 2010
The NAB doesn’t seem to understand Radio’s Future
Sometimes the NAB doesn’t understand the future of its own industry. I’m referring to one point written by NAB to Radio Ink and following...
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mramsey1
Oct 27, 2010
5 Lessons Radio can learn from Blockbuster
Blockbuster once defined the video business. Now in bankruptcy, it has shuttered thousands of stores and fired thousands of employees....
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mramsey1
Oct 27, 2010
Give your Audience Something to Do
“We’re doing a better job at selling what we have online than having content online worth selling.” That sums up the comment one of...
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mramsey1
Oct 26, 2010
Do Radio Programmers and Sellers Hate Each Other?
Okay, that’s an exaggeration. Let’s just say the average program director and the average seller don’t always see eye-to-eye. And who...
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mramsey1
Oct 25, 2010
Radio is about to Make a Very Bad Bet
Theoretically it makes all the sense in the world: The labels want higher licensing fees from radio? Fine, then radio wants a faster and...
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mramsey1
Oct 22, 2010
In Praise of Norman Corwin
As much as this blog is about progress in media and radio, it’s also about celebrating what makes that progress possible. Progress lives...
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mramsey1
Oct 20, 2010
“News/Talk is Too Narrow”
So says David Hall, one of the best known names in the Talk Radio business. And David doesn’t just mean that it’s too Conservative. He...
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