Now who Rules the Air?
Hint: It’s not Verizon. A picture is worth more than a thousand words. There’s nothing “hot” about this air. As an industry we need to...
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mramsey1
Oct 19, 2010
How to Spread your Message
You can learn a lot from Twitter – and not just about Twitter, but also about how to spread messages about anything to anyone any way....
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mramsey1
Oct 17, 2010
The Future of News/Talk Radio
Last week I was honored to be part of a panel at Al Peterson’s NTS MediaOnline Talk Show Boot Camp in Marina Del Rey. The topic was, as...
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mramsey1
Oct 14, 2010
Did you bake “Desire” into your Brand?
Recently I caught up with my friend Tom Asacker (who has a great new book coming out, by the way – more about Opportunity Screams in this...
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mramsey1
Oct 12, 2010
Is a Smoother Arbitron a Truer One?
From Inside Radio: Look for less ratings bounce as Arbitron implements new panelist expiration rules. Under existing rules, almost 20% of...
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mramsey1
Oct 11, 2010
The End of the “Program Director”
The other day I was listening to Fresh Air on NPR. The program was closing and Terry Gross was reading credits when she said something...
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mramsey1
Oct 10, 2010
WHY there’s an “App for That”
The best argument for why you – or your clients, for that matter – could benefit from their own branded app is not “because everyone...
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mramsey1
Oct 8, 2010
“Being There” is Overrated
From Seth Godin: Ubiquitous distribution is overrated Some industries (like book publishers and analgesic makers) believe that they best...
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mramsey1
Oct 7, 2010
Stop the “Local” Insanity
From Tom Taylor: How do you restrict a station’s streaming availability, geographically? Can you make it available just where its...
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mramsey1
Oct 6, 2010
Radio Broadcasters are Measuring the Wrong Things
Yes, I get it. We’re addicted to ratings. But treating our digital assets as proverbial red-headed step-children does them – and us – no...
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mramsey1
Oct 5, 2010
Make Radio an On-Demand Brand
An “on-demand brand” is one that “recognizes that the Internet [and everything that touches it] has moved from content retrieval and...
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mramsey1
Oct 3, 2010
How to Create Something Great
So says author and tech pioneer Steven Johnson in the latest edition of WIRED. Johnson cites a number of examples, from TV (which was too...
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mramsey1
Sep 30, 2010
Seth Godin on the History of Radio’s Future
Purple Cow, New Edition: Transform Your Business by Being Remarkable–Includes new bonus chapter Tribes: We Need You to Lead Us I’ve...
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mramsey1
Sep 28, 2010
Radio’s Time-Spent-Listening Fix (Hint: Don’t Hold your Breath)
Radio time-spent-listening (TSL) is declining. This is something I’ve been writing about for a long time, yet many broadcasters...
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mramsey1
Sep 28, 2010
How to be “Different” – Part 2
Youngmee Moon is the author of Different: Escaping the Competitive Herd This is the second and final part of our conversation. You can...
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mramsey1
Sep 27, 2010
How to be “Different” – Part 1
Youngmee Moon is the author of Different: Escaping the Competitive Herd This is a truly enlightening conversation, and you can catch the...
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mramsey1
Sep 22, 2010
Everything you need to know about Apps – in one Infographic
Who’s using apps and how important are they to our lives? Those and pretty much every other question are answered in this infographic...
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mramsey1
Sep 22, 2010
Radio’s Personalization Revolution
What’s the point in this, you might ask? The point is that value accrues to that which can be customized to my own interests and tastes....
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mramsey1
Sep 22, 2010
Are you a Librarian or an Author?
The librarian doesn’t write the books. He curates them. He organizes them. He codes them and shuffles their display. The author writes...
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mramsey1
Sep 21, 2010
How to Monetize Online Radio
I have argued long and hard for online radio as an important piece of radio’s digital portfolio, yet I have been faced with all the usual...
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