Slacker adds On-Demand Features
In part one we discussed the future of online radio – especially the shape online radio will take in your automobiles. Here we complete...
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mramsey1
Sep 18, 2010
An On-Demand World? Somebody tell Sirius XM
It’s an on-demand world. How many times have you heard that? Consumers – especially younger ones – can’t begin to fathom anything as...
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mramsey1
Sep 16, 2010
“It’s about Me”
Once upon a time media was something you consumed and somebody else owned, often because a license was granted to them. We talk a lot...
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mramsey1
Sep 15, 2010
Get Rid of your Station’s Website
I was searching for a station online the other day and I encountered a website so appallingly bad I braced myself in case this URL...
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mramsey1
Sep 14, 2010
The Danger to Terrestrial Radio posed by Internet Radio in Cars
One third of radio listeners would listen less to local radio if they had easy access to Internet Radio built into their cars. That’s one...
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mramsey1
Sep 12, 2010
The Future of Online Radio – Talking with Slacker’s Jonathan Sasse
Talk to some broadcasters and they’ll claim that mobile device manufacturers hate online radio because of the bandwidth usage. Not so,...
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mramsey1
Sep 10, 2010
Simulcast your Spots on Radio and Online? Don’t.
Right now, some sticky AFTRA rules preclude this for the most part. If we’re lucky, the thinking goes, the stream will add to the...
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mramsey1
Sep 9, 2010
Meaning Makes Money
“Make money by making meaning.” And the converse applies, too: Make no meaning and you won’t make money. So says Guy Kawasaki in this...
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mramsey1
Sep 7, 2010
Yes, I Can Prove Radio Works for Advertisers
“Did it work?” is rarely the question since most radio sales operations don’t care to know (and neither do many agencies). But “most”...
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mramsey1
Sep 4, 2010
A Facebook Promotion that’s actually about Ratings
From one of Dial Global’s “Simply About Music” (SAM) affiliates, courtesy of Beau Phillips: There’s a SAM affiliate in Illinois that’s...
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mramsey1
Sep 3, 2010
It’s not a Digital-or-Radio either-or thing. It’s Both.
Don’t take my word for it. Take the word of Gary Vaynerchuk, a guy who would not exist in the public spotlight were it not for all...
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mramsey1
Sep 2, 2010
Your Brand Must Create a Lasting Impression
Creating an impression which lasts. This is forgotten when we obsess on legendary call letters even when the legend is only in our minds,...
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mramsey1
Sep 1, 2010
Radio’s Social Media Lessons from Hollywood
Do you remember the movie Wedding Crashers when that viral video made the rounds where you paste your own face over the face of one of...
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mramsey1
Sep 1, 2010
How to Be Great
I was reading a post on “what every blog needs to be great,” and was struck with the results of this poll: Why was this so striking?...
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mramsey1
Aug 30, 2010
6 Steps to Dramatically Improve and Profit from Online Radio
This is the first of a two-part conversation with AndoMedia Group’s COO Paul Krasinski about the state of and prospects for online radio....
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mramsey1
Aug 26, 2010
Is the Web Dead?
I didn’t even know it had a headache. But so says WIRED magazine in its September cover story. Here’s the heart of their argument: Over...
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mramsey1
Aug 25, 2010
The Day After FM chips come to Mobile Phones…
What happens to your world if FM radio chips are installed on mobile phones? Not much, probably. But here are two unintended...
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mramsey1
Aug 25, 2010
Everything you Need to Know about FM Radio Chips in Mobile Phones and NextRadio
As the old saying goes, be careful what you wish for. Question: With FM on mobile phones I will no longer need to stream my content,...
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mramsey1
Aug 24, 2010
Do Advertisers think Radio is Irrelevant?
That’s the essence of what one of Radio’s leading group heads said to me recently. And that explains radio’s obsession with showcasing...
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mramsey1
Aug 21, 2010
What “Content” should you have Online?
This is a common question, and it reflects a common and unfortunate search for tactics before strategy. Which is why it’s followed by...
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