Ford signals the need to reinvent Radio – are you listening?
Last week Inside Radio featured one of the most important items of the year, and I'm guessing the significance of it evaded many readers:...
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mramsey1
Jun 20, 2010
The dark secret iBiquity doesn’t want you to know
What's left out of the news is one important point: We're talking about an accessory here – not a core functional piece of the iPod...
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mramsey1
Jun 14, 2010
Let’s Cut the Crap: Radio starts with People and Content
If you've been waiting for a major broadcaster to say what everyone in any wing of the entertainment industry knows – that entertainment...
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mramsey1
Jun 14, 2010
What Radio Doesn’t Understand about Streaming
From Inside Radio: Difficulty monetizing webcasts has some broadcasters pushing for a simulcast rule re-write. As listening to station...
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mramsey1
Jun 12, 2010
Are Diaries better than PPM for Radio?
So here's conventional thinking: PPM measures "real listening" while diaries record (and reward) recall and not "real listening." Not...
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mramsey1
Jun 10, 2010
PPM Ratings Horror Stories
Imagine you're around a campfire on a dark and cold night. Is it time to tell a scary tale? You bet it is. And if it's a tale of ratings...
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mramsey1
Jun 8, 2010
Remember when Sirius/XM was a technological advancement?
But in the midst of this growth, Sirius/XM has lost something which has gone virtually unnoticed: Portable units. Maybe these things...
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mramsey1
Jun 7, 2010
iTunes – coming to a cloud near you
Yesterday much attention was lavished on Steve Jobs and his announcement of a new and improved iPhone (still and, I would argue, forever...
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mramsey1
Jun 3, 2010
The Future of Mobile Radio?
At the same time, publicity swirled about the radio industry's efforts to push for radio chips on mobile phones. My belief is that...
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mramsey1
Jun 1, 2010
Making Radio Accountable in One Easy Lesson
One of the reasons why ratings are less important than ever is because accountability – measuring what works – is more important than...
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mramsey1
May 28, 2010
Are Ratings Killing Radio?
We are so motivated to achieve ratings, we are completely ignorant of the need to grow fans. Is radio in the business of growing fans –...
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mramsey1
May 24, 2010
“Content really is a toddler on the Internet right now”
And as this Washington Post story notes, AOL's strategy is based not on connection – but on content. [AOL] has created or bought some of...
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mramsey1
May 24, 2010
It’s about Effectiveness, not Platforms
One of radio's great problems is its inherently parochial nature. We rightly celebrate increases in revenue year-over-year without...
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mramsey1
May 21, 2010
Is the Radio “Industry” Dead?
More than one radio "industry." There will be the folks who see the world through the lens of 1999. These are the people who see nothing...
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mramsey1
May 20, 2010
What IS “Radio” in 2010? (Hint: Move the Frame)
Those of you who are thoughtful about radio's future and its many opportunities in a digital world will appreciate this video – it's a...
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mramsey1
May 18, 2010
A Lesson in “Delivering Happiness” from Zappos
Tony Hsieh is the CEO of the terrifically successful online shoe and clothing store Zappos. He’s also the author of a brand new book...
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mramsey1
May 11, 2010
Adam Carolla’s Guide to Podcasting Success – Part 2: The Money
This is Part 2 of my conversation with podcaster extraordinaire Adam Carolla. Yesterday we covered Part 1 – The Fame. Today we have part...
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mramsey1
May 10, 2010
Adam Carolla’s Guide to Podcasting Success – Part 1: The Fame
Adam Carolla is the host of the world famous Adam Carolla podcast available, surprisingly enough, at AdamCarolla.com. With more than 50...
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