Look out! The Attention Economy is Collapsing!
Look out! The attention economy is collapsing! And… ABC Family Channel rebrands as “Freeform” – and who cares? It’s episode 35 of Media...
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mramsey1
Jan 24, 2016
One Surprising Thing Radio Can Learn from Donald Trump
I could drone on and on about the lessons Donald Trump teaches media companies, but many of the lessons are so obvious that I need not...
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mramsey1
Jan 15, 2016
Your Audio Does Not Want to Go Viral
Everybody wants to go viral. It’s as if your little corner of fame or infamy is not complete unless you have some tidbit of content...
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mramsey1
Jan 13, 2016
The End of Commercial Clutter on Radio?
If there’s any medium more cluttered with commercials than radio, that medium would be TV. Or is it? Some signs suggest that the...
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mramsey1
Jan 12, 2016
7 Predictions about the Future of Media
7 predictions about the future of media. And… Great advice for musicians – and marketers! It’s episode 34 of Media Unplugged with...
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mramsey1
Jan 4, 2016
Look Out! Ford will Support Apple CarPlay and Android Auto by 2017
Ford is going all-in on bringing Apple CarPlay and Android Auto to the auto dashboard: Ford is making Apple CarPlay and Android Auto...
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mramsey1
Dec 21, 2015
How Radio Can Make Money in Mobile
If you’re a radio broadcaster, your audience is mobile-first, but what about your audio platform? Increasingly, mobile is the place where...
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mramsey1
Dec 20, 2015
Can Taylor Swift Save Apple Music?
Have you checked out the Media Unplugged podcast I do with Tom Asacker? If not, the holiday season is a great time to catch up. Just go...
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mramsey1
Dec 16, 2015
How to “Fame”
Think fame isn’t a formula? Think again. And RLM Public Relations head Richard Laermer is going to spell it out for you. A...
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mramsey1
Dec 14, 2015
What if Christmas Music on Radio Isn’t Popular After All?
The routine is familiar: At least one radio station in every market flips to “All Christmas” music around Thanksgiving, thus dominating...
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mramsey1
Dec 12, 2015
Why Data Caps Don’t Matter for Audio
Do consumers want radios built into their mobile devices so they can save on precious bandwidth? In other words, does the use of audio...
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mramsey1
Dec 11, 2015
What Radio Can Learn from TV
…and what TV learned from the Serial podcast. Disruption is rampaging through the TV industry, and there are a lot of lessons there for...
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mramsey1
Dec 4, 2015
What YOUR Media Brand Can Learn from TheBlaze
What lessons can any media brand – even any radio brand – learn from TheBlaze? TheBlaze is Glenn Beck’s innovative, genre-busting, hugely...
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mramsey1
Dec 3, 2015
5 Critical Media Trends for 2016
5 Critical Media Trends for 2016. And… Nobody Wants Your App! Plus, rants and raves on Adele’s latest success, A Charlie Brown Christmas,...
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mramsey1
Dec 2, 2015
How to turn Brands into Podcasters
I knew this would happen. And I’m not surprised that it’s originating from podcast networks rather than radio broadcasters. I’m talking...
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mramsey1
Nov 30, 2015
Forget about Share-of-Ear
“Share-of-ear.” It’s a mantra among broadcasters nowadays. And I’m going to explain why you should forget about it. You know what it...
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mramsey1
Nov 19, 2015
Why Slacker is Radio’s Best-Kept Secret
How can terrestrial radio partner with online radio for the benefit of both? That’s just one topic tackled by Duncan Orrell-Jones, CEO of...
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mramsey1
Nov 17, 2015
Radio Social Media Managers Are Near Tears
Yesterday I published a post that detailed how the typical radio station’s Facebook strategy is, at best, off-base, and at...
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mramsey1
Nov 16, 2015
The Biggest Problem Your Radio Station Has on Facebook
In what is perhaps a typical radio station scenario, 70% of the inbound traffic to the station’s website comes from social media. That’s...
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mramsey1
Nov 13, 2015
How Spotify’s Data Insights Propel Their Strategy
What if music genres are a lot less important to how listeners tune in music than “use case” moments? That is, what if what you want to...
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