Radio is Ignoring “Pre-Awareness”
It’s the idea that you’re already familiar with the concept of the movie, thus the studios don’t need to waste those precious marketing...
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mramsey1
Dec 28, 2012
The Wisdom of Colliding Radio Genres
I was listening to an interview with filmmaker Quentin Tarantino and a fan asked him what movies made an early influence on him. One of...
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mramsey1
Feb 28, 2011
Tell to Win: Peter Guber on Story and Radio
Peter Guber is the former chairman and CEO of Sony Pictures and currently heads the Mandalay Entertainment Group which presents hit films...
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mramsey1
Sep 1, 2010
Radio’s Social Media Lessons from Hollywood
Do you remember the movie Wedding Crashers when that viral video made the rounds where you paste your own face over the face of one of...
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