Mark Ramsey Media Announces New Division – for Christian Broadcasters
Today I’m proud to announce something new: A new division of my company, Mark Ramsey Media. For many years we have served the research...
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mramsey1
Dec 11, 2017
What Christmas Means for Radio
The title of the (somewhat cheeky) Washington Post piece said it all: “We can’t take any more of 2017, so we’ve turned to the Hallmark...
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mramsey1
Dec 14, 2015
What if Christmas Music on Radio Isn’t Popular After All?
The routine is familiar: At least one radio station in every market flips to “All Christmas” music around Thanksgiving, thus dominating...
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mramsey1
Oct 17, 2015
You’ll Never Guess How Much Music Matters to Millennials!
You’ll never guess how much music matters to Millennials! And… What happens when Stars ARE the Network? It’s episode 29 of Media...
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mramsey1
Sep 11, 2015
Christian Music Radio: 10 Secrets of Success Revealed
Nobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth...
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mramsey1
Jul 13, 2015
What’s EXCLUSIVE about your Radio Brand?
If you aren’t the exclusive provider for something meaningful, you’re sunk. In April, I shared Bloomburg’s report that Apple Music’s...
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mramsey1
Jul 1, 2015
Spotify after Apple Music – Brian Benedik at hivio 2015
What’s in store for Spotify now that we’re living in a post-Apple Music world? That’s what I discussed with Brian Benedik, Spotify’s...
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mramsey1
Jun 28, 2015
What Apple’s Beats 1 Means for Your Radio Brand
The shape of Apple’s new live-streaming radio station Beats 1 is coming into focus, and it’s full of exclusive celebrity content: The New...
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mramsey1
Jun 17, 2015
Media Unplugged – Is the New Apple Music a “Mess?”
Is the new Apple Music a mess? And… The new marketing muscle of your favorite movie stars. It’s episode 21 of Media Unplugged with...
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mramsey1
Jun 13, 2015
What Apple Music’s Streaming Radio Station REALLY Means
In part one of the slicing of Apple Music, I looked at the all-you-can-eat streaming service itself. Today, in part two, I go inside the...
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mramsey1
Jun 9, 2015
Slicing Apple Music – Part 1: Will It Kill Spotify?
As is now widely known, Apple Music is comprised of three key elements: iTunes – but on demand and in the cloud (a la Spotify), a...
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mramsey1
Mar 10, 2015
Music Labels Don’t Understand the Real Value of Music
Memo to music labels: The “value” of music is defined by consumers, fans, and listeners, not by you and your minions. From Billboard: A...
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mramsey1
Feb 16, 2015
Here’s Why Apple Hired a Famous Radio DJ
Why would Apple hire a well-known radio DJ? This past weekend Apple plucked popular British DJ Zane Lowe from BBC’s Radio 1. Lowe is...
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mramsey1
Nov 6, 2014
Amazon Just Reimagined the Table Radio – Amazon Echo
It’s called Amazon Echo, and like so many tech gadgets made by Amazon it’s more of an interesting idea than something which is...
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mramsey1
Oct 17, 2014
The Future of Radio – According to Teens
A recent Piper Jaffray report focused on the behaviors of teenagers and the consequence of trends in those behaviors. One of the...
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mramsey1
Dec 6, 2013
Christian Radio: No Such Things as “Teaching Shows”?
Here’s a special post for my clients and friends in Christian radio…. Typically, there’s a distinction in that space between music and...
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mramsey1
Dec 6, 2012
Radio, It Begins with a Problem…
Why does any consumer behave in the way that she does? It’s because she has a problem and she wants a solution. And the more effective,...
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mramsey1
Oct 31, 2012
MusicFIRST, but MusiciansLAST?
MusicFIRST really needs to have their heads examined. They’re in a tizzy because, allegedly, Pandora executives have done what executives...
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mramsey1
Oct 17, 2012
The Rise of “Radio as a Feature”
We are witnessing the dawn of a new age: The rise of radio as a feature. That means “radio” isn’t simply a media category run by media...
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mramsey1
Oct 11, 2012
Pandora, Lefsetz, and Common Sense
Every now and then I read something which is so totally off the wall it demands a thoughtful response. So it is with Bob Lefsetz’s recent...
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