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Dear FCC: What is Radio in 2018?
So the FCC is contemplating the relaxation of radio ownership rules. Some broadcasters want to own more stations under one roof in order...
mramsey1
May 1, 2018
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How To Be Their Favorite Radio Station
From Nielsen (via All Access): Americans spend 87% of their AM/FM radio listening tuning into their three favorite stations (based on the...
mramsey1
Dec 6, 2017
9 views
1 comment


“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”
Gordon Borrell has issued his latest report benchmarking local media’s digital revenues. Required reading for anyone in the local media...
mramsey1
Jun 29, 2017
5 views
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Long-Term Trends in Radio Listening Revealed
One of the biggest secrets in radio is what’s happening to listening over the long term. Talk to insiders and they will acknowledge that...
mramsey1
Jan 2, 2017
13 views
0 comments


Radio: There Will Be No More New Music Formats
If you’re waiting for a new music format – a knight in shining armor – to save your flagging ratings, then you will be waiting for the...
mramsey1
Nov 7, 2016
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When Under-34’s Shrink Their Radio Listening
People under the age of 50 spend more time every week using apps and the web on their smartphone than they spend listening to the radio....
mramsey1
Oct 4, 2016
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0 comments


Radio’s Problem After the iPhone 7
Unless you’ve been hiding under a rock you know that Apple released its latest iPhone last week, and the announcement came with all the...
mramsey1
Sep 19, 2016
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Radio: More Reasons Why It’s Time to Dump Nielsen’s PPM
So last week I penned a strong piece suggesting that the radio industry drop PPM. The argument was stimulated by the discovery that...
mramsey1
Aug 16, 2016
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It’s Time to Drop Nielsen’s PPM
Aren’t you tired of PPM yet? From Tom Taylor Now: How many PPMs does Nielsen allow in one household? Answer – up to 16. Does that sound...
mramsey1
Aug 8, 2016
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0 comments


What if Christmas Music on Radio Isn’t Popular After All?
The routine is familiar: At least one radio station in every market flips to “All Christmas” music around Thanksgiving, thus dominating...
mramsey1
Dec 14, 2015
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Why Are You Trusting Your Ratings to Nielsen?
I have largely steered clear of the Voltair/Nielsen discussion (except for this piece) because it’s so simple: It’s a classic...
mramsey1
Oct 11, 2015
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Too Much Fuss about Voltair
You’ve heard of Voltair, that’s the audio technology that presumably allows PPM devices to more effectively pick up that all-important...
mramsey1
Apr 23, 2015
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0 comments


Future of Music Radio: Today’s Hits and Less Variety
Have you noticed? There hasn’t been a significant new music radio format introduced in a decade. Sure, we’ve had Rhythm AC and Classic...
mramsey1
Apr 9, 2015
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Radio Revenue: You Get What You Ask For
You get what you ask for. Last week Townsquare Media reported that about 30% of its revenue derived from non-spot sources in 2014 – 42%...
mramsey1
Jan 29, 2015
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Uh Oh: Radio’s Reach is Declining
In a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As...
mramsey1
Dec 5, 2014
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Nielsen Ratings are a Toxic Force that Imperils Radio’s Future
Recently I was in a gathering of brands. Not agencies, brands. Among my conversations was one with the VP and Director of Global Media &...
mramsey1
Nov 5, 2014
6 views
0 comments


What Radio Needs to Know About Millennials
If you were born in the 80’s or 90’s, you’re in your late teens to early 30’s today. You are also a digital native and quite unlike older...
mramsey1
Oct 24, 2014
3 views
0 comments


Surprise! Connected Car Users are Old and Rich!
Nielsen recently released a study that was not representative of the entire population. I know, so what else is new, right? Actually,...
mramsey1
Oct 21, 2014
4 views
0 comments


Why Nothing Changes in Talk Radio
I guess I hit close to home with my prior blog post on the Ratings Disaster that is today’s talk radio. The June PPM’s suck for talk...
mramsey1
Jul 18, 2014
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Radio Ratings are in a Heap of Trouble
If you can’t trust the Nielsen ratings in America’s largest radio market, then where can you trust them? A few days ago, Nielsen delayed...
mramsey1
Jun 15, 2014
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