The Unfortunate Farce of Radio Ratings
I just delivered a research project for a broadcaster in a relatively small market. The study contained the opinions of 600 people. Now...
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mramsey1
May 14, 2014
What is Sean Hannity Smoking?
“It’s the single biggest threat to the radio business today, the measurement system is flawed in a dramatic way.” So says Sean Hannity in...
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mramsey1
Jan 19, 2014
Buying Pandora can Increase Your Radio Station’s Ratings
Yes, a radio station can buy time on Pandora with the intention of driving audience to the station either online or (less efficiently)...
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mramsey1
Dec 16, 2013
Is News/Talk Really the Top Audio Format of 2013?
Nielsen just released a report trumpeting “News/Talk/Information” as the “Top Audio Format of 2013.” But what does that mean…really?...
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mramsey1
Nov 2, 2013
Radio is Afraid of Change
There’s no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they...
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mramsey1
Oct 16, 2013
“The Number One Station is Pandora”
For that reason, one of the questions I ask is this: “Considering AM, FM, Satellite, and Internet Radio, what one radio station or...
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mramsey1
Dec 21, 2012
Nielsen buys Arbitron…What it REALLY Means to You
It’s not just the Mayan apocalypse that passed uneventfully, it’s also the announcement of another transition – the one that may...
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mramsey1
Aug 3, 2010
Here’s what Content you should have on your Digital Platforms
According to a new Nielsen study… Americans spend nearly a quarter of their time online on social networking sites and blogs, up from...
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