What Making Radio Interactive Really Means
Remember when a toy was something somebody else made that you simply purchased? This week Mattel has announced a $300 3-D printer for...
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mramsey1
Sep 29, 2015
The New Auto Dashboard Isn’t as Scary as Radio Thinks
Every time there’s some new innovation out there which enhances the choice set available to consumers who want to hear audio...
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mramsey1
Mar 25, 2013
Radio is Bad at Technology, but…
All right, let’s just say it. Radio is really bad at technology. Sure, we can mess with Twitter and Facebook and YouTube, but your...
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mramsey1
Dec 6, 2012
Radio, It Begins with a Problem…
Why does any consumer behave in the way that she does? It’s because she has a problem and she wants a solution. And the more effective,...
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mramsey1
Jun 29, 2011
How the Ad Industry is Preparing for a Digital Future
Recently Mashable covered five ways the ad industry is prepping for a digital tomorrow. Drawing from their piece, I’m going to cover two...
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mramsey1
Jan 19, 2011
What Listeners Really Want
Broadcasters are increasingly aware that – even in a PPM-rated world – it’s not enough to cling to listening occasions like they’re life...
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