top of page

Search


Media Unplugged: Apple’s TV Strategy Revealed
Apple’s TV strategy revealed! And… Video wins online – but where’s the money? Plus, rants and raves about Dyson’s move into electric...
mramsey1
Oct 9, 2017
4 views
0 comments


How to Make Your Online Audio Go Viral
Video goes viral, but what about audio? I have never even heard the expression “viral audio,” have you? “Going viral” means “being...
mramsey1
May 12, 2015
28 views
0 comments


Are Your Audio Ads Too Dumb? Make Them Smarter
Data is powering marketing in general and advertising in particular in ways that could not have been imagined even five years ago. It’s...
mramsey1
Mar 6, 2015
2 views
0 comments


Is Online Video Killing the TV Star? No!
Is online video killing the TV star? Absolutely not! Also: What does it mean when the debut novel from a YouTube star breaks records and...
mramsey1
Dec 10, 2014
1 view
0 comments


Radio’s Crisis of Personality
One of radio’s greatest advantages relative to competing media are its personalities – or at least that could be an advantage. But a...
mramsey1
Nov 17, 2014
2 views
0 comments


What Happens When Ariana Grande Conquers America?
One of the greatest benefits of having a massive music platform is being able to parse the data in interesting and insightful ways. While...
mramsey1
Nov 11, 2014
2 views
0 comments


T-Mobile Says: Your Online Radio Listening is now Free
Remember when some broadcasters dismissed online radio, arguing it would never catch on because the data plan caps would keep a lid on...
mramsey1
Jun 24, 2014
2 views
0 comments


Radio Listeners: Is “Free” All That Matters?
“When it comes to mobile devices, we need to remind listeners that radio is FREE – that its use does not sap so much precious battery...
mramsey1
Apr 21, 2014
2 views
0 comments


Simulcasting Radio Spots Online? Open your Checkbook
So which is the better strategy to monetize online radio? Featuring targeted spots built for the context and platform of online radio and...
mramsey1
Apr 25, 2013
1 view
0 comments


The Future of Radio is Visual
As media mix and match, as edges smudge and barriers topple, it’s inevitable that the original audio medium becomes enhanced with...
mramsey1
Mar 12, 2013
4 views
0 comments


How You – Behind that Radio Mic – Can Make Money Online
David Siteman Garland is the founder of TheRiseToTheTop, one of my favorite business oriented blogs, and “the Number One Badass Show,...
mramsey1
Feb 19, 2013
3 views
0 comments


As Long As FM Radio is on Sprint Phones….
Last week one of the radio industry’s big headlines was the preliminary deal struck between Sprint and various players in radio to...
mramsey1
Jan 13, 2013
2 views
0 comments


MusicFIRST, but MusiciansLAST?
MusicFIRST really needs to have their heads examined. They’re in a tizzy because, allegedly, Pandora executives have done what executives...
mramsey1
Oct 31, 2012
1 view
0 comments


Apple’s “Pandora Challenge” is really a Radio Industry Challenge
Apple is rumored to be launching a radio-like streaming service, and Bloomberg is missing the point. Yesterday, Bloomberg published a...
mramsey1
Oct 25, 2012
4 views
0 comments


Radio is “Almost Invisible” to the Internet
Michael Robertson is best known as the founder of digital music pioneer MP3.com, but today he has an exciting new project, DAR.FM, that...
mramsey1
Jun 4, 2012
1 view
0 comments


NPR’s New Ability to Power Streaming Monetization
NPR’s recent deal with Triton Digital is more than a means of measuring webcast metrics. It’s also an important step in the direction of...
mramsey1
Apr 9, 2012
3 views
0 comments


SiriusXM is Stealing Your Fans
It’s largely off the radar for most broadcasters but I have noticed something interesting in the past year or so: Satellite radio is...
mramsey1
Feb 28, 2012
2 views
0 comments


Don’t Simulcast your On-Air and Online Radio Spots
Talk to many broadcasters and you’ll hear a common refrain: We wish we could simulcast our on-air spots with our online ones and bundle...
mramsey1
Feb 20, 2012
4 views
0 comments


Arbitron’s Small Sample Problem – it’s Worse than you Think
It’s not news that Arbitron has a problem with small samples in PPM markets. Every broadcaster in these markets has bumped into this...
mramsey1
Feb 10, 2012
6 views
0 comments


What’s the Future of Radio in Cars?
What will the dashboard look like in the car of the very near future? And what will radio look like there? Those are some of the...
mramsey1
Nov 1, 2011
2 views
0 comments
bottom of page