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What “Local” REALLY Means (and it’s not what you think)
“Local, local, local.” It’s a constant refrain in the radio industry. It’s usually expressed as one of our key advantages relative to...
mramsey1
Apr 26, 2012
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Radio: It’s not about More Choice – it’s about More Relevance
“Brands don’t necessarily need more choices, they need more choices that are personally relevant.” That’s from advertising giant John...
mramsey1
Aug 17, 2011
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