mramsey1Nov 10, 2016hivio 2016: How to Transform Personalities into Digital BrandsEvery high profile brand and personality must now think of themselves as digital brands, but how? Chris Balfe has the answer. He’s a...
mramsey1Nov 17, 2014Radio’s Crisis of PersonalityOne of radio’s greatest advantages relative to competing media are its personalities – or at least that could be an advantage. But a...
mramsey1May 29, 2014Why Do Radio Personalities Exist?It’s not about how little you talk, it’s about how much you say. Granted, the ratings generally show that less talk is better on...
mramsey1Jul 22, 2012Radio Personalities – not Stations – are the “Brands”In a content-driven, anything – anytime world, the advantage shifts from radio stations to personalities and the entities that own or...
mramsey1Aug 22, 2011Celebrating Radio’s first “Artificial Intelligence DJ”She’s causing a ton of consternation in radio circles and she’s either unreal or all too real, depending on your point of view. I’m...
mramsey1Jan 1, 2011Don’t Force your Personalities to BlogIt’s the lowest hanging fruit of social media best practices: Let’s get our personalities to blog! Yet what I hear over and over is that...
mramsey1Jun 30, 2010Don’t force your Personalities to be Social Media Wonks"We want our personality to blog, but he wants more money to do it." Or… "Our personality says he'll blog, but he doesn't." So what...