#platform

Nov 13, 2017

WAVVE – A New Solution to Make Audio Viral

It’s one of the toughest problems facing any of us in the audio space: How do we leverage social media to spread our actual audio...

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hivio 2016: How Radio Can Make a Real Difference in Local Communities

mramsey1

Nov 22, 2016

hivio 2016: How Radio Can Make a Real Difference in Local Communities

During this week of Thanksgiving (and in the spirit of giving thanks), I wanted to share with you one of the most important conversations...

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hivio 2016: How to Get Your Fans to Share Your Digital Audio

mramsey1

Sep 5, 2016

hivio 2016: How to Get Your Fans to Share Your Digital Audio

Recently I was working on a project for a cable TV network involving digital content. They had only one rule: No audio, no way, no how....

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mramsey1

Aug 17, 2016

This Will Revolutionize Radio Ad Sales

If you’re trying to grow radio ad revenue (or ad revenue from any audio or video platform), you should watch this presentation from...

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hivio Streams LIVE on Thursday at 1pm PT!

mramsey1

Jun 1, 2016

hivio Streams LIVE on Thursday at 1pm PT!

hivio – the audio future festival – begins THURSDAY at 1pm SHARP, and you can watch the whole thing stream LIVE. This is the only...

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Media Unplugged: Will Media Unicorns Go Extinct?

mramsey1

Feb 23, 2016

Media Unplugged: Will Media Unicorns Go Extinct?

Will media unicorns go extinct? And… Are platform businesses eating the world? It’s episode 37 of Media Unplugged with branding authority...

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mramsey1

Dec 20, 2015

Can Taylor Swift Save Apple Music?

Have you checked out the Media Unplugged podcast I do with Tom Asacker? If not, the holiday season is a great time to catch up. Just go...

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mramsey1

Apr 28, 2015

The Dawn of Audio UpFronts

If you’re in the TV business, you’re familiar with the UpFronts. That’s the annual dog and pony show put on by the networks to debut...

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Inside Facebook’s Aggressive Move into Video

mramsey1

Jan 7, 2015

Inside Facebook’s Aggressive Move into Video

What does Facebook’s aggressive move into video mean for their future? And YouTube’s? Also: It’s a trend – publishers as platforms, where...

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How Broadcasters Can Monetize Their Mobile Apps

mramsey1

Sep 17, 2014

How Broadcasters Can Monetize Their Mobile Apps

I have long argued that radio broadcasters demand too little of their mobile apps. Yes, they can stream the over-the-air content. But so...

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Bringing Audio Together – the Magic of AGOGO with J.D. Heilprin

mramsey1

Aug 5, 2014

Bringing Audio Together – the Magic of AGOGO with J.D. Heilprin

If all your favorite audio content is all over the place in a variety of different channels, why can’t you aggregate it all in one place?...

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Radio’s Spot on the New Dashboard – Time to Do a Deal?

mramsey1

Apr 5, 2014

Radio’s Spot on the New Dashboard – Time to Do a Deal?

This past week I had a conversation with someone knowledgeable in the auto technology space: “The dash is getting crowded and...

4 views0 comments

mramsey1

Mar 3, 2014

What Apple’s CarPlay Means for Radio

By now you’ve heard about Apple’s new CarPlay platform which is gearing up for battle with Google’s Open Automotive Alliance, not to...

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What ESPN’s Franchise Business Means to You

mramsey1

Aug 12, 2013

What ESPN’s Franchise Business Means to You

Why did ESPN acquire Nate Silver and his hugely popular NYT blog FiveThirtyEight.com? Was it just to lay odds on sports events? Or was it...

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What if Listeners Don’t Want to “Engage” with your Radio Brands?

mramsey1

Aug 20, 2012

What if Listeners Don’t Want to “Engage” with your Radio Brands?

There’s this assumption in digital-land that everybody wants to “engage.” That “engagement” is the ultimate goal of all digital...

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4 Ways to Improve Your Station’s Website

mramsey1

Oct 3, 2011

4 Ways to Improve Your Station’s Website

Here are four key things that will instantly improve your station’s website: Stuff that’s compelling (no, I mean compelling) Bite-size...

1 view0 comments

mramsey1

Oct 27, 2010

Give your Audience Something to Do

“We’re doing a better job at selling what we have online than having content online worth selling.” That sums up the comment one of...

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