How to Make News Stories go Viral
How do you make a news story go viral? Also: Marriott – it’s a hotel chain; no, it’s a film studio! And what that means for all brands....
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mramsey1
Jan 7, 2015
Inside Facebook’s Aggressive Move into Video
What does Facebook’s aggressive move into video mean for their future? And YouTube’s? Also: It’s a trend – publishers as platforms, where...
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mramsey1
Dec 10, 2014
Is Online Video Killing the TV Star? No!
Is online video killing the TV star? Absolutely not! Also: What does it mean when the debut novel from a YouTube star breaks records and...
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mramsey1
Nov 25, 2014
Does This American Life’s “Serial” Signal a “Golden Age” for Podcasts?
Does This American Life’s “Serial” Podcast signal a new “Golden Age” for Podcasting? Nope. And we’re going to explain why. Also: Why is...
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mramsey1
Nov 12, 2014
The Battle Between Taylor Swift and Spotify: And the Winner Is…
It’s Spotify vs. Country superstar Taylor Swift! And the winner is… Yes, there is a winner – and it may not be whom you think. Plus, does...
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mramsey1
Oct 14, 2014
Jerry Seinfeld Pokes Advertisers – Media Unplugged Ep. 5
Author and branding strategist Tom Asacker and I have had well over a thousand listens to our new audio podcast, Media Unplugged – the...
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mramsey1
Oct 12, 2014
How to Monetize Your Podcast
What’s the upside for advertising on podcasts? Where is it going and how can your podcast get a piece of a growing advertising pie?...
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mramsey1
Sep 4, 2014
The Booming Business of Podcasting – PodcastOne’s Rob Greenlee
Just how big is podcasting, and how are consumers and advertisers embracing the platform? That was the topic I covered with PodcastOne’s...
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mramsey1
Sep 26, 2013
The Future of Radio is at the LA Podcast Festival
What is the LA Podcast Festival? It’s a fan appreciation event packed with live performances from the biggest names in comedy podcasts,...
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mramsey1
Aug 7, 2013
The Best New Audio App of 2013? It’s AGOGO
Well, for starters, your content is in it. But not just yours. Podcast content too. But more than that: Content that is not audio is made...
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mramsey1
Jul 5, 2013
Key Takeaways from the hivio Radio Ideas Festival
What are the key takeaways from hivio, our inaugural radio ideas festival? Listen and find out! Earlier this week I was honored to be one...
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mramsey1
Aug 6, 2012
Kevin Smith should be on the Radio
Kevin Smith is most famous as a movie director and writer – the creator of films like Clerks, Chasing Amy, Dogma, and the recent Red...
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mramsey1
Aug 3, 2012
What’s Wrong with your Podcasts, Radio?
One of radio’s great opportunities is to get our communal heads and hands around the form and manner in which we post audio online. Yes,...
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mramsey1
Jun 28, 2012
Apple’s New “Podcasts” App – Radio’s Friend or Foe?
Podcasts are emerging from the dungeons of iTunes in their own dedicated app. You can get it yourself here. If you’re a podcast fan,...
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mramsey1
Jun 17, 2012
Big Changes Coming for Podcasts – and Radio may be in the Bulls-Eye
From CultofMac: Apple’s developer release of iOS 6 created an instant mystery: Podcasts are missing from the iTunes app! In fact,...
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mramsey1
Jun 11, 2012
A Podcast is an Ad for Everything Else we Do
I’m on vacation this week, so my posts will be sparer and pithier than usual (I can already hear some of you mutter “good news!”). But...
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mramsey1
May 24, 2012
Where are we on Radio’s Digital Frontier?
Recently I was the guest of honor on a call for digital players in the Christian radio space hosted by Chris Laney of Digital Frontiers...
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mramsey1
Mar 31, 2012
Too Long
From Seth Godin: “Too long” You’re going to hear that more and more often. The movie, the book, the meeting, the memo… few people will...
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mramsey1
Jan 27, 2011
AOL’s Late Night Podcast Promotion Begins
AOL Late Night…. The radio initiative that should have been and never was. Three of the most popular podcasts (you know, those shows that...
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mramsey1
Jan 24, 2011
AOL is in the (Radio) Talent Business Now
Dear Radio Industry: Please explain to me why this deal is being done by AOL instead of you: AOL will on Monday launch a late-night video...
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