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How to Make Your Online Audio Go Viral
Video goes viral, but what about audio? I have never even heard the expression “viral audio,” have you? “Going viral” means “being...
mramsey1
May 12, 2015
28 views
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The Dawn of Audio UpFronts
If you’re in the TV business, you’re familiar with the UpFronts. That’s the annual dog and pony show put on by the networks to debut...
mramsey1
Apr 28, 2015
6 views
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It’s Time to Blow Up Podcasting
Despite the rise in podcast usage there are still a ton of people who don’t know what podcasts are and couldn’t care less. Why? This week...
mramsey1
Mar 20, 2015
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Does This American Life’s “Serial” Signal a “Golden Age” for Podcasts?
Does This American Life’s “Serial” Podcast signal a new “Golden Age” for Podcasting? Nope. And we’re going to explain why. Also: Why is...
mramsey1
Nov 25, 2014
3 views
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Radio’s Crisis of Personality
One of radio’s greatest advantages relative to competing media are its personalities – or at least that could be an advantage. But a...
mramsey1
Nov 17, 2014
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How to Monetize Your Podcast
What’s the upside for advertising on podcasts? Where is it going and how can your podcast get a piece of a growing advertising pie?...
mramsey1
Oct 12, 2014
4 views
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The Booming Business of Podcasting – PodcastOne’s Rob Greenlee
Just how big is podcasting, and how are consumers and advertisers embracing the platform? That was the topic I covered with PodcastOne’s...
mramsey1
Sep 4, 2014
2 views
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Tracy Johnson on What Makes Radio Talent Great
What makes radio talent great? Where do you find it? And how can you leverage it? Those are just some of the questions tackled by Tracy...
mramsey1
Aug 27, 2014
3 views
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Why Nothing Changes in Talk Radio
I guess I hit close to home with my prior blog post on the Ratings Disaster that is today’s talk radio. The June PPM’s suck for talk...
mramsey1
Jul 18, 2014
3 views
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Radio: Monetizing Fans who Love You
It’s not all about advertising, folks. Whether you’re a podcaster, a broadcaster, or something in between, how can you extract revenue...
mramsey1
May 8, 2014
4 views
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The Future of Radio In a Nutshell
Want to hear some great ideas on the future of radio and the role of what we sometimes call “podcasting” in it? Then watch this video....
mramsey1
Feb 22, 2014
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Whatever Happened to Podcasting?
[A longer version of this post appeared in NetNewsCheck] “Podcasting” is the term describing the creation and consumption of on-demand...
mramsey1
Nov 22, 2013
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What’s Wrong with your Podcasts, Radio?
One of radio’s great opportunities is to get our communal heads and hands around the form and manner in which we post audio online. Yes,...
mramsey1
Aug 3, 2012
3 views
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Show Me the New Talent
A friend in Public Radio reached out to me the other day. He was looking for talent. Fresh talent. For a major broadcast client who...
mramsey1
Jul 5, 2012
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Big Changes Coming for Podcasts – and Radio may be in the Bulls-Eye
From CultofMac: Apple’s developer release of iOS 6 created an instant mystery: Podcasts are missing from the iTunes app! In fact,...
mramsey1
Jun 17, 2012
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A Podcast is an Ad for Everything Else we Do
I’m on vacation this week, so my posts will be sparer and pithier than usual (I can already hear some of you mutter “good news!”). But...
mramsey1
Jun 11, 2012
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Our Podcasts are a Mess – Here’s how to Make Them Better
Most broadcasters get the logic for providing audio content online by streaming and on-demand. We focus a lot on streaming because it’s...
mramsey1
Jul 28, 2011
1 view
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Is Podcasting Radio’s Enemy?
“We’re trying to make it…easy for people to listen on the radio.” With those words, ESPN 980 erected the equivalent of a pay wall when...
mramsey1
Jun 6, 2011
2 views
0 comments
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