Podcast Listeners are Too Smart
Well, not “too smart” per se, but too well educated. And not “too well educated” per se, but so educated they are out of step with the...
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mramsey1
Mar 11, 2018
Media Unplugged: Creating Your Own Podcast: A Big Waste of Time?
Creating your own podcast: A big waste of time? And… NBC/Universal cuts primetime ads by 20% – should you? Plus, rants and raves about...
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mramsey1
Oct 11, 2017
Inside the Exorcist is Top 10 on Apple Podcasts
If you haven’t checked out Inside the Exorcist, now’s the time. The series is in the top 10 on Apple Podcasts (as of this writing). And...
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mramsey1
Apr 5, 2017
Advertisers Can Be Their Own Worst Enemies
We had to produce some direct response ads for my podcast project (you’ve heard it, right?), but one of the would-be sponsors was a hard...
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mramsey1
Sep 25, 2016
Millennials Say “Out With Blogs, In With Podcasts!”
Millennials say “out with blogs, in with podcasts!” And… Is TV doomed – thanks to ad blockers? Plus, rants and raves about “lit-bait,”...
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mramsey1
Jul 19, 2016
What the Amazing Success of Pokemon Go means for YOUR Media Brand
What the amazing success of Pokemon Go means for YOUR media brand. And… Amazon wants you to PAY for Podcasts. It’s episode 46 of Media...
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mramsey1
Jul 6, 2016
Podcasting is Not a “Secret Weapon”
Recently Radio Ink asked whether podcasting was “the secret weapon” to attract younger listeners. That was based on reports from NPR...
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mramsey1
Jun 23, 2016
Help! They’re Abandoning Your Podcast!
Some interesting new podcast usage stats, as reported in eMarketer: Research from Bridge Ratings looked at the abandoment [sic] rates of...
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mramsey1
Dec 2, 2015
How to turn Brands into Podcasters
I knew this would happen. And I’m not surprised that it’s originating from podcast networks rather than radio broadcasters. I’m talking...
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mramsey1
Sep 21, 2015
The Amazing Advertising Impact of Podcasts – PodcastOne’s Mike Agovino
Podcasting is helping millions of listeners fall in love with audio all over again. That’s from the perspective of someone who has been...
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mramsey1
Jul 1, 2015
Spotify after Apple Music – Brian Benedik at hivio 2015
What’s in store for Spotify now that we’re living in a post-Apple Music world? That’s what I discussed with Brian Benedik, Spotify’s...
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mramsey1
Apr 21, 2015
Advertising is Dead; Long Live Advertising
Interruption marketing is bad. Right? People hate ’em – those ads that stop you from enjoying the content you love – blah! But wait, if...
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mramsey1
Mar 20, 2015
It’s Time to Blow Up Podcasting
Despite the rise in podcast usage there are still a ton of people who don’t know what podcasts are and couldn’t care less. Why? This week...
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mramsey1
Jan 15, 2015
Radio is Still Tops, But…
In a November survey by Morgan Stanley (released this week and reported in Quartz), more than 2,000 American adults were asked what audio...
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mramsey1
May 8, 2014
Radio: Monetizing Fans who Love You
It’s not all about advertising, folks. Whether you’re a podcaster, a broadcaster, or something in between, how can you extract revenue...
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mramsey1
Feb 22, 2014
The Future of Radio In a Nutshell
Want to hear some great ideas on the future of radio and the role of what we sometimes call “podcasting” in it? Then watch this video....
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mramsey1
Nov 22, 2013
Whatever Happened to Podcasting?
[A longer version of this post appeared in NetNewsCheck] “Podcasting” is the term describing the creation and consumption of on-demand...
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mramsey1
Sep 21, 2013
Do Less Better
At least that’s what they say. We can be led astray by this, of course, because we can prove almost any point when we go to consumers and...
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mramsey1
Jul 7, 2013
Radio is Ignoring “Pre-Awareness”
It’s the idea that you’re already familiar with the concept of the movie, thus the studios don’t need to waste those precious marketing...
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mramsey1
Aug 3, 2012
What’s Wrong with your Podcasts, Radio?
One of radio’s great opportunities is to get our communal heads and hands around the form and manner in which we post audio online. Yes,...
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