Well, not “too smart” per se, but too well educated. And not “too well educated” per se, but so educated they are out of step with the...

Creating your own podcast: A big waste of time? And… NBC/Universal cuts primetime ads by 20% – should you? Plus, rants and raves about...

If you haven’t checked out Inside the Exorcist, now’s the time. The series is in the top 10 on Apple Podcasts (as of this writing). And...

We had to produce some direct response ads for my podcast project (you’ve heard it, right?), but one of the would-be sponsors was a hard...

Millennials say “out with blogs, in with podcasts!” And… Is TV doomed – thanks to ad blockers? Plus, rants and raves about “lit-bait,”...

What the amazing success of Pokemon Go means for YOUR media brand. And… Amazon wants you to PAY for Podcasts. It’s episode 46 of Media...

Recently Radio Ink asked whether podcasting was “the secret weapon” to attract younger listeners. That was based on reports from NPR...

Some interesting new podcast usage stats, as reported in eMarketer: Research from Bridge Ratings looked at the abandoment [sic] rates of...

I knew this would happen. And I’m not surprised that it’s originating from podcast networks rather than radio broadcasters. I’m talking...

Podcasting is helping millions of listeners fall in love with audio all over again. That’s from the perspective of someone who has been...

What’s in store for Spotify now that we’re living in a post-Apple Music world? That’s what I discussed with Brian Benedik, Spotify’s...

Interruption marketing is bad. Right? People hate ’em – those ads that stop you from enjoying the content you love – blah! But wait, if...

Despite the rise in podcast usage there are still a ton of people who don’t know what podcasts are and couldn’t care less. Why? This week...

In a November survey by Morgan Stanley (released this week and reported in Quartz), more than 2,000 American adults were asked what audio...

It’s not all about advertising, folks. Whether you’re a podcaster, a broadcaster, or something in between, how can you extract revenue...

Want to hear some great ideas on the future of radio and the role of what we sometimes call “podcasting” in it? Then watch this video....

[A longer version of this post appeared in NetNewsCheck] “Podcasting” is the term describing the creation and consumption of on-demand...

At least that’s what they say. We can be led astray by this, of course, because we can prove almost any point when we go to consumers and...

It’s the idea that you’re already familiar with the concept of the movie, thus the studios don’t need to waste those precious marketing...

One of radio’s great opportunities is to get our communal heads and hands around the form and manner in which we post audio online.  Yes,...