Which is Better? PPM or Diary?
Now that’s a post title which speaks for itself. And by “which is better?” I don’t mean “which is more accurate?” I mean which is better...
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mramsey1
Feb 9, 2012
Arbitron’s Small Sample Problem – it’s Worse than you Think
It’s not news that Arbitron has a problem with small samples in PPM markets. Every broadcaster in these markets has bumped into this...
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mramsey1
Jan 18, 2012
How to Brand Like a Rock Star
Steve Jones is the VP of Programming for Newcap Radio, one of Canada’s largest radio groups. He’s also the author of a new book called...
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mramsey1
Dec 19, 2011
Arbitron doesn’t like Audience Estimate Comparisons
Can you convert streaming metrics to shares and compare those shares to the numbers in an Arbitron ranker? Of course you can, but that...
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mramsey1
Sep 26, 2011
Your Audience is People – Not PPM Gadgets
It’s easy to make the mistake – the one that confuses PPM gadgets with flesh-and-blood people. So much of our success and failure hinges...
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mramsey1
May 27, 2011
How to Get More Listening Occasions
“We need more occasions.” That’s the kind of radio industry jargon that we can thank PPM for. Where once all of our focus was (quite...
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mramsey1
Mar 13, 2011
Canada’s BBM responds to Shocking Arbitron PPM Research
Recently some shocking research on actual Arbitron PPM panelists was revealed in this blog and elsewhere. The research was from...
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mramsey1
Feb 22, 2011
Getting Inside the Heads of Real PPM Panelists
Yesterday, I posted a conversation with Broadcast Architecture’s Allen Kepler about the video interviews he recently conducted with real...
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mramsey1
Feb 21, 2011
A Shocking Peek at the Real People of PPM
Who are these people who say “yes” when Arbitron asks them to carry a PPM device? Why do they do it? Do they follow the rules? Do they...
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mramsey1
Jan 19, 2011
What Listeners Really Want
Broadcasters are increasingly aware that – even in a PPM-rated world – it’s not enough to cling to listening occasions like they’re life...
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mramsey1
Aug 18, 2010
Shocker: PPM is Not 100% Accurate!
A couple weeks ago he profiled a real, live, in-the-flesh PPM panelist. And he discovered pretty much what any sentient being in radio...
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mramsey1
Jul 30, 2010
Goodbye Cost-Per-Point
It’s not at all about “positioning your radio station.” What Tribune CEO Randy Michaels is talking about here is creating radio worth...
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mramsey1
Jul 9, 2010
Raise your hand if your PPM ratings are based on one household
As more markets convert to electronic measurement, programmers face a conundrum. Minute-by-minute PPM listening data for features, artist...
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mramsey1
Jun 12, 2010
Are Diaries better than PPM for Radio?
So here's conventional thinking: PPM measures "real listening" while diaries record (and reward) recall and not "real listening." Not...
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mramsey1
Jun 10, 2010
PPM Ratings Horror Stories
Imagine you're around a campfire on a dark and cold night. Is it time to tell a scary tale? You bet it is. And if it's a tale of ratings...
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