Now that’s a post title which speaks for itself. And by “which is better?” I don’t mean “which is more accurate?” I mean which is better...

It’s not news that Arbitron has a problem with small samples in PPM markets. Every broadcaster in these markets has bumped into this...

Steve Jones is the VP of Programming for Newcap Radio, one of Canada’s largest radio groups. He’s also the author of a new book called...

Can you convert streaming metrics to shares and compare those shares to the numbers in an Arbitron ranker? Of course you can, but that...

It’s easy to make the mistake – the one that confuses PPM gadgets with flesh-and-blood people. So much of our success and failure hinges...

“We need more occasions.” That’s the kind of radio industry jargon that we can thank PPM for. Where once all of our focus was (quite...

Recently some shocking research on actual Arbitron PPM panelists was revealed in this blog and elsewhere.  The research was from...

Yesterday, I posted a conversation with Broadcast Architecture’s Allen Kepler about the video interviews he recently conducted with real...

Who are these people who say “yes” when Arbitron asks them to carry a PPM device? Why do they do it?  Do they follow the rules?  Do they...

Broadcasters are increasingly aware that – even in a PPM-rated world – it’s not enough to cling to listening occasions like they’re life...

A couple weeks ago he profiled a real, live, in-the-flesh PPM panelist.  And he discovered pretty much what any sentient being in radio...

It’s not at all about “positioning your radio station.” What Tribune CEO Randy Michaels is talking about here is creating radio worth...

As more markets convert to electronic measurement, programmers face a conundrum. Minute-by-minute PPM listening data for features, artist...

So here's conventional thinking: PPM measures "real listening" while diaries record (and reward) recall and not "real listening." Not...

Imagine you're around a campfire on a dark and cold night. Is it time to tell a scary tale?  You bet it is. And if it's a tale of ratings...