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What is Radio’s “Fair Share” of Revenue?
“Radio does not get its fair share [of ad revenue],” says Radio Ink. That’s based on a new eMarketer report indicating that consumers...
mramsey1
Sep 22, 2014
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Mediacize This: Radio, Your Clients are Becoming “Media”
One of the greatest challenges for ALL traditional media – radio, TV, and print – is what I’m calling the “mediacizing” of brands.” As...
mramsey1
Sep 25, 2012
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Is Radio Asking the Wrong Questions?
One of my clients is a local media company with assets in broadcast, digital, and print. It is what used to be called a “newspaper”...
mramsey1
Jul 9, 2012
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