mramsey1Sep 22, 2014What is Radio’s “Fair Share” of Revenue?“Radio does not get its fair share [of ad revenue],” says Radio Ink. That’s based on a new eMarketer report indicating that consumers...
mramsey1Sep 25, 2012Mediacize This: Radio, Your Clients are Becoming “Media”One of the greatest challenges for ALL traditional media – radio, TV, and print – is what I’m calling the “mediacizing” of brands.” As...
mramsey1Jul 9, 2012Is Radio Asking the Wrong Questions?One of my clients is a local media company with assets in broadcast, digital, and print. It is what used to be called a “newspaper”...