The Biggest Problem with Podcasting is…
Everyone’s abuzz about podcasting! Well, kind of. Maybe not everyone. You’ve probably seen the 2016 stats: According to Edison, 21% of...
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mramsey1
Dec 6, 2012
Radio, It Begins with a Problem…
Why does any consumer behave in the way that she does? It’s because she has a problem and she wants a solution. And the more effective,...
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mramsey1
Feb 9, 2012
Arbitron’s Small Sample Problem – it’s Worse than you Think
It’s not news that Arbitron has a problem with small samples in PPM markets. Every broadcaster in these markets has bumped into this...
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mramsey1
Feb 15, 2011
Why Don’t you Solve My Problem, Radio?
Every great brand – just like every great culture – has its origin story. Here’s one from entrepreneur Chad Hurley: We were having a...
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