Will social media mentions lead to radio tune-in? Will likes and shares and comments lead to ratings? That’s your hope, of course....

So NPR has decided it won’t promote its podcasts or NPR One on air, and many critics are calling them out for what they describe...

When is a promotion more than a promotion? When it cascades into the talk of the town. So it seems to be for the folks at US 93.3, er… US...

“The key to getting and holding attention is having something new happen continually.” So writes Nancy Duarte in her terrific book...

David Siteman Garland is on a mission – a mission to help you market and promote your business (or media brand) smarter, faster, and...