The Dangers of Social Media for Radio
Will social media mentions lead to radio tune-in? Will likes and shares and comments lead to ratings? That’s your hope, of course....
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mramsey1
Mar 19, 2016
Is NPR Crazy? Yes, Like a Fox
So NPR has decided it won’t promote its podcasts or NPR One on air, and many critics are calling them out for what they describe...
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mramsey1
May 10, 2011
From Radio Promotion to Talk of the Town
When is a promotion more than a promotion? When it cascades into the talk of the town. So it seems to be for the folks at US 93.3, er… US...
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mramsey1
Jan 27, 2011
The Secret to Attracting Attention
“The key to getting and holding attention is having something new happen continually.” So writes Nancy Duarte in her terrific book...
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mramsey1
Dec 6, 2010
Smarter, Faster, Cheaper Marketing Strategies for your Media Brand
David Siteman Garland is on a mission – a mission to help you market and promote your business (or media brand) smarter, faster, and...
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