mramsey1Mar 27, 2014Radio’s Missing Marketing FunnelOne of the great things about non-commercial radio is that it’s supported largely by fans – the very “public” embodied in the term...
mramsey1May 14, 2013Your PPM Strategy is Wrong: Word-of-Mouth Still MattersIt is almost impossible to count the ways in which playing to Arbitron’s PPM measurement methodology may provide short term gains for...