Here’s Why Apple Hired a Famous Radio DJ
Why would Apple hire a well-known radio DJ? This past weekend Apple plucked popular British DJ Zane Lowe from BBC’s Radio 1. Lowe is...
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mramsey1
Feb 12, 2015
What’s the Future of Radio? That’s the Wrong Question
Everyone wants to know about “the future of radio”? But what if that’s the wrong question? For example, what happens if (or is it when?)...
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mramsey1
Feb 5, 2015
How to Monetize your Online Radio Streams
Last week I published a piece using actual data from actual broadcasters that argued that their brands could make more money if streaming...
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mramsey1
Jan 29, 2015
Radio Revenue: You Get What You Ask For
You get what you ask for. Last week Townsquare Media reported that about 30% of its revenue derived from non-spot sources in 2014 – 42%...
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mramsey1
Jan 28, 2015
Radio Survey: To Simulcast Spots or Not to Simulcast Spots
In the second release from a new study of radio industry thought-leaders, managers say their radio brands can make more money by...
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mramsey1
Jan 27, 2015
Is Streaming Momentum Stuck? Really?
There’s been lots of attention in the radio industry trades lately about the lack of audience momentum for many broadcasters in the...
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mramsey1
Jan 20, 2015
Survey: Radio Managers Anticipate Dramatic Rise in Digital Revenue
In the first release from a new study Mark Ramsey Media just conducted among radio industry thought-leaders, managers expect a dramatic...
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mramsey1
Jan 19, 2015
A Dramatic Reinvention of Mobile News/Talk Apps
What if your News/Talk station could have a mobile app that not only replayed your linear over-the-air stream, but also created something...
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mramsey1
Jan 15, 2015
Radio is Still Tops, But…
In a November survey by Morgan Stanley (released this week and reported in Quartz), more than 2,000 American adults were asked what audio...
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mramsey1
Jan 14, 2015
Your Audio Advertising Needs to be More Human
Alex Blumberg is the creator of the popular podcast Startup and founder of the new podcasting network, Gimlet Media. Given his deep...
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mramsey1
Jan 7, 2015
Inside Facebook’s Aggressive Move into Video
What does Facebook’s aggressive move into video mean for their future? And YouTube’s? Also: It’s a trend – publishers as platforms, where...
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mramsey1
Jan 4, 2015
Your New Auto Dashboard Debuts This Month
In a preview of CES, The Hollywood Reporter cuts to the chase – the most fundamental reason why the technology of the car dashboard is...
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mramsey1
Dec 30, 2014
Bob Iger’s Lessons for Radio
Disney chief Bob Iger is on the cover of the new issue of Fortune, pictured in front of Star Wars’ legendary Millennium Falcon. I can’t...
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mramsey1
Dec 29, 2014
Did News/Talk Radio Bungle “The Interview”?
Where was News/Talk radio when hackers reportedly representing the North Korean government nuked Sony Pictures and scared major theater...
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mramsey1
Dec 22, 2014
Why You Should Bother
What does it have to do with your core business? Why should you even bother? We’re stretched too thin. There’s no time. You might think...
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mramsey1
Dec 22, 2014
What Many Broadcasters Still Don’t Understand
When I read trade headlines like “who will lead Radio?” the implication is that there is this silo called “radio” which is independent...
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mramsey1
Dec 16, 2014
Your Radio Brand Should Have What Nobu’s Having
Nobu Matsuhisa is a celebrity chef and restaurateur. So how could he possibly know what your audio brand is about? Well, creating audio...
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mramsey1
Dec 15, 2014
When Radio Advertising Goes Wrong
Over the past few weeks I have heard the story more than once: A big segment of a News/Talk show or a morning show was given over to an...
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mramsey1
Dec 12, 2014
What Radio Looks Like on Ford’s New Sync 3 for 2016
Never let it be said that the automakers don’t listen to feedback, because when it comes to Ford’s clunky Sync platform, they got an...
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mramsey1
Dec 5, 2014
Uh Oh: Radio’s Reach is Declining
In a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As...
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