Would Today’s Youth Miss Radio if it Went Away?
In an article aptly titled “Young People Don’t Care About Newspapers, Old People Don’t Care About Smartphones,” Business Insider quoted...
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mramsey1
Dec 2, 2014
3 Lessons Radio can Learn from Netflix
On the surface there are a zillion differences between radio brands and Netflix. One is local, while the other is national, even...
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mramsey1
Nov 25, 2014
Does This American Life’s “Serial” Signal a “Golden Age” for Podcasts?
Does This American Life’s “Serial” Podcast signal a new “Golden Age” for Podcasting? Nope. And we’re going to explain why. Also: Why is...
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mramsey1
Nov 19, 2014
What’s Wrong With Radio Contests…
Are you doing contests all wrong? Why yes, I think so. Seth Godin makes a point about the wrong questions to ask before crowdfunding, but...
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mramsey1
Nov 17, 2014
Radio’s Crisis of Personality
One of radio’s greatest advantages relative to competing media are its personalities – or at least that could be an advantage. But a...
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mramsey1
Nov 14, 2014
About Seth Godin’s “End of Radio”
Radio broadcasters have made much fuss about Seth Godin’s post this past week titled “an end of radio.” In it, Seth referenced the...
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mramsey1
Nov 11, 2014
What Happens When Ariana Grande Conquers America?
One of the greatest benefits of having a massive music platform is being able to parse the data in interesting and insightful ways. While...
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mramsey1
Nov 7, 2014
What Does Sprint’s Unlimited Data Plan Say About NextRadio?
Lots of folks in the radio space are talking about Emmis’ NextRadio initiative to activate FM chips in smartphones (here and here), but...
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mramsey1
Nov 6, 2014
Amazon Just Reimagined the Table Radio – Amazon Echo
It’s called Amazon Echo, and like so many tech gadgets made by Amazon it’s more of an interesting idea than something which is...
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mramsey1
Nov 6, 2014
Why Doesn’t Radio “Talk” to Women?
Radio is an industry that pioneered entertainment content by and for women. Soap operas began on radio, after all. And later, talk shows...
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mramsey1
Nov 5, 2014
Nielsen Ratings are a Toxic Force that Imperils Radio’s Future
Recently I was in a gathering of brands. Not agencies, brands. Among my conversations was one with the VP and Director of Global Media &...
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mramsey1
Oct 31, 2014
A Halloween Story for Broadcasters
This is something of a tradition for me – to post one particular spooky video I produced about three years ago. Every year on Halloween I...
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mramsey1
Oct 30, 2014
Will Half of Terrestrial Radio Stations Disappear?
A recent Borrell report provided a slew of predictions for the media space over the next ten years, but none was more alarming to radio...
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mramsey1
Oct 24, 2014
What Radio Needs to Know About Millennials
If you were born in the 80’s or 90’s, you’re in your late teens to early 30’s today. You are also a digital native and quite unlike older...
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mramsey1
Oct 21, 2014
Surprise! Connected Car Users are Old and Rich!
Nielsen recently released a study that was not representative of the entire population. I know, so what else is new, right? Actually,...
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mramsey1
Oct 17, 2014
Is There Love in your Audio Brand?
In her book Marketing: A Love Story: How to Matter to Your Customers Everything was clean. It was easy to overlook the peeling corners of...
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mramsey1
Oct 17, 2014
The Future of Radio – According to Teens
A recent Piper Jaffray report focused on the behaviors of teenagers and the consequence of trends in those behaviors. One of the...
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mramsey1
Oct 14, 2014
Jerry Seinfeld Pokes Advertisers – Media Unplugged Ep. 5
Author and branding strategist Tom Asacker and I have had well over a thousand listens to our new audio podcast, Media Unplugged – the...
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mramsey1
Oct 12, 2014
How to Monetize Your Podcast
What’s the upside for advertising on podcasts? Where is it going and how can your podcast get a piece of a growing advertising pie?...
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mramsey1
Oct 9, 2014
The Secret of Howard Stern
Bob Lefsetz penned a great piece in praise of Howard Stern recently. I recommend you check it out. It’s great not simply because he hits...
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