Who Says Radio Talent Can’t Compete with Hollywood?
I’ve watched with some bemusement a debate in broadcasting circles: Does it makes sense for broadcasters to embrace an abundance of...
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mramsey1
Sep 29, 2014
Proof that Terrestrial Radio Can Make Money Streaming
I’m tired of certain “chiefs” of the radio industry who diminish the prospect of making money from streaming, as if Internet radio is...
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mramsey1
Sep 24, 2014
Ryan Holiday: How to Grow Your Media Brand the Silicon Valley Way
Quick Summary: How do today’s tech startups launch and scale big and fast? By using a new union of traditional and direct marketing and...
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mramsey1
Sep 24, 2014
Why Content Matters More than Technology
Worried about technology crowding out your radio brand? Freaked out about the car dashboard and the latest mobile gadget? Maybe you...
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mramsey1
Sep 22, 2014
What is Radio’s “Fair Share” of Revenue?
“Radio does not get its fair share [of ad revenue],” says Radio Ink. That’s based on a new eMarketer report indicating that consumers...
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mramsey1
Sep 21, 2014
So THAT’S How Apple’s PR Team Really Does It!
Want to peek behind the curtain of Apple’s PR machine? That’s just what branding authority and celebrated author Tom Asacker and I do in...
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mramsey1
Sep 17, 2014
How Broadcasters Can Monetize Their Mobile Apps
I have long argued that radio broadcasters demand too little of their mobile apps. Yes, they can stream the over-the-air content. But so...
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mramsey1
Sep 14, 2014
How “Smartcuts” Can Transform Your Media Brand
Quick Summary: How can your media brand leapfrog your competition? Not by shortcuts but by “smartcuts.” Here are a few examples that you...
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mramsey1
Sep 11, 2014
Is Bob Hoffman’s Argument “Full of Crap”?
Tongues are wagging about NAB keynoter and self-styled “ad contrarian” Bob Hoffman’s profanity-laced critique of online advertising....
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mramsey1
Sep 10, 2014
How to Make Your Message “Viral” – Growth Hacker Mark Middo at hivio 2014
How do you make your audio brand go “viral”? Mark Middo should know. He’s a “growth hacker,” an entrepreneur who builds growth into the...
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mramsey1
Sep 7, 2014
4 Things Radio Can Learn from Jeff Bezos’ Washington Post
Amazon founder Jeff Bezos has been the owner of the Washington Post for a year, and while his experiment at the Post remains a work in...
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mramsey1
Sep 5, 2014
Media Unplugged Ep 2 – Big Media Sheds Advertising and the NFL Says “Pay to Play”
This is episode 2 of Media Unplugged, the brand-spanking new podcast created by yours truly and that one-of-a-kind branding authority,...
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mramsey1
Sep 4, 2014
The Booming Business of Podcasting – PodcastOne’s Rob Greenlee
Just how big is podcasting, and how are consumers and advertisers embracing the platform? That was the topic I covered with PodcastOne’s...
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mramsey1
Sep 3, 2014
People Don’t Fall In Love With Distribution Channels…
…they fall in love with content. It’s not often I make a post that is purely an image, but I thought I’d make a tiny – and meaningful –...
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mramsey1
Sep 1, 2014
How Important is Radio in an Emergency?
It’s virtually taken on faith in the radio industry: This idea that when all other technologies fail, there’s still radio in an...
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mramsey1
Aug 27, 2014
Tracy Johnson on What Makes Radio Talent Great
What makes radio talent great? Where do you find it? And how can you leverage it? Those are just some of the questions tackled by Tracy...
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mramsey1
Aug 23, 2014
Here’s Why Radio Will Have a Tough Time on Mobile Phones
The battle for real estate and attention on mobile devices is even tougher than you think. This past week Techcrunch reported on a study...
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mramsey1
Aug 21, 2014
Introducing “Media Unplugged” with Mark Ramsey and Tom Asacker
So what’s really going on in media today? What are the critical trends we need to focus on, and what do they mean for our future? It’s...
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mramsey1
Aug 21, 2014
Why Chasing “Cool” for Radio is a Fool’s Errand
There’s nothing less “cool” than a room full of 50-year-olds preaching the importance of making something “cool.” And that happens all...
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mramsey1
Aug 19, 2014
How Audio Platforms Can Monetize Content Marketing
This is one of my favorite Q&A’s from this year’s hivio audio future festival. Content marketing is one of the hottest new trends among...
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