The Future of Your Radio Brand – Mark Ramsey @hivio 2014
Podcasting, online radio, terrestrial radio, satellite radio….Do you think that all these audio silos have little in common? That...
top of page
Search
mramsey1
Jun 18, 2014
A New Tool to Make Audio Advertising Interactive – XAPPmedia
You know the radio spots that give you an 800-number – and repeat it four times? Don’t you just love that? Or the ones that ask you to...
5 views0 comments
mramsey1
Jun 15, 2014
Radio Ratings are in a Heap of Trouble
If you can’t trust the Nielsen ratings in America’s largest radio market, then where can you trust them? A few days ago, Nielsen delayed...
3 views0 comments
mramsey1
Jun 12, 2014
The Unfortunate Farce of Radio Ratings
I just delivered a research project for a broadcaster in a relatively small market. The study contained the opinions of 600 people. Now...
1 view0 comments
mramsey1
Jun 11, 2014
Social Media Guru Gary Vaynerchuk on the Power of Audio
He’s the author of the best-selling Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World He’s Gary Vaynerchuk! Gary...
5 views0 comments
mramsey1
Jun 5, 2014
Images of hivio 2014 – the Audio Future Festival
I wanted to create an event that attracted a bevy of thoughtful future-oriented doers in the audio space, one that offered new ideas,...
2 views0 comments
mramsey1
Jun 3, 2014
Watch hivio 2014 – the Audio Future Festival – LIVE
On June 4, from 8:30 PT to 4:30 PT, hivio streams all day long! Here’s the lineup so you can schedule your viewing (all times are PT and...
5 views0 comments
mramsey1
May 29, 2014
Why Do Radio Personalities Exist?
It’s not about how little you talk, it’s about how much you say. Granted, the ratings generally show that less talk is better on...
8 views1 comment
mramsey1
May 26, 2014
Can Digital Revenue “Make Up” Lost Traditional Radio Revenue?
Are you wasting your time nursing digital pennies and dimes when the “big money” is in the dollars that flow to your coffers from...
4 views0 comments
mramsey1
May 13, 2014
The “Eventizing” of Radio
Here’s what radio can learn from Fox TV, courtesy of The Wrap: Fox’s emphasis next season is on “eventizing,” entertainment chief Kevin...
5 views0 comments
mramsey1
May 11, 2014
Will Wearable Tech Compete with Radio?
Wearable tech is all the rage, or at least discussing it is all the rage, since gadgets like Google Glass and the rumored iWatch are just...
4 views0 comments
mramsey1
May 8, 2014
Radio: Monetizing Fans who Love You
It’s not all about advertising, folks. Whether you’re a podcaster, a broadcaster, or something in between, how can you extract revenue...
4 views0 comments
mramsey1
May 5, 2014
Does your Radio Positioning Suck?
“If you repeat something often enough, folks will believe it.” That’s one of those old radio maxims that results from years of radio...
3 views0 comments
mramsey1
Apr 30, 2014
6 Lessons for Radio from Game of Thrones
There’s a lot any radio brand can learn from watching TV, especially good TV. Take Game of Thrones, for example. Almost 7 million viewers...
1 view0 comments
mramsey1
Apr 28, 2014
hivio 2014 is Breaking Records!
It’s shaping up to be perhaps the most diverse gathering of professionals in the audio information and entertainment space ever. Just...
3 views0 comments
mramsey1
Apr 22, 2014
The Internet Radio Revolution has Arrived
Everybody wants to know what’s just over the horizon for radio. That’s why I talked with BIA/Kelsey’s Managing Director Rick Ducey about...
0 views0 comments
mramsey1
Apr 21, 2014
Radio Listeners: Is “Free” All That Matters?
“When it comes to mobile devices, we need to remind listeners that radio is FREE – that its use does not sap so much precious battery...
1 view0 comments
mramsey1
Apr 17, 2014
This is Research Steve Jobs Never Would Have Used
I have nothing against Mark Kassof, although I interviewed for a job with him at the very beginning of my career and he didn’t hire me....
6 views0 comments
mramsey1
Apr 17, 2014
The FCC Needs to Have Its Head Examined
From Radio Ink: The FCC’s detailed explanation why it’s not allowing more deregulation is very specific about what radio is expected to...
3 views0 comments
mramsey1
Apr 16, 2014
Radio and the Future of Mobile Phones
In January, Google will reportedly release a “modular smartphone” in an attempt to disrupt market leaders Apple and Samsung. From...
1 view0 comments
bottom of page