What Radio’s Changing Audience Demos Means for You
As you consider your target audience, don’t forget that target keeps moving. And it has profound implications for radio. Check out this...
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mramsey1
Apr 6, 2014
Radio’s REAL Problem on the New Auto Dashboard
Yesterday I wrote that some auto industry analysts believe radio needs to be easy to find and use on the new auto dashboard because ease...
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mramsey1
Apr 5, 2014
Radio’s Spot on the New Dashboard – Time to Do a Deal?
This past week I had a conversation with someone knowledgeable in the auto technology space: “The dash is getting crowded and...
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mramsey1
Apr 5, 2014
Social Media for Radio the #ChrisHardwick Way
What is this show @midnight that has exploded in ratings and social media buzz since its debut last October? And why should radio care?...
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mramsey1
Mar 27, 2014
Radio’s Missing Marketing Funnel
One of the great things about non-commercial radio is that it’s supported largely by fans – the very “public” embodied in the term...
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mramsey1
Mar 25, 2014
How Social Media Can Improve Your Radio Station’s Ratings
Why are you investing the time, energy, and effort you’re putting into social media? And more importantly, are you investing that energy...
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mramsey1
Mar 21, 2014
Why Talk Radio is “Mad as Hell”
Why is Talk Radio so angry? And does it remind you of anything? Particularly a certain classic film, released in 1976 and called Network?...
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mramsey1
Mar 20, 2014
Career Advice for Radio Air Talents
There are three kinds of radio air talents: The kind who owns the audience The kind who works for a radio station that owns the audience...
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mramsey1
Mar 19, 2014
Is NextRadio Growing…or Sinking?
From Radio Ink: The latest statistics from Emmis regarding NextRadio show the popularity in the app is still on the rise. NextRadio...
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mramsey1
Mar 12, 2014
Hey Pandora, Watch That Commercial Load
There’s this myth out there that its the personalization that provides the primary motivation to use Pandora: The limitless allure of...
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mramsey1
Mar 10, 2014
hivio 2014 – Check Out the Amazing Lineup
Wouldn’t it be great if the audio space had its own little version of SXSW? A place for the cool kids in and around the radio world to...
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mramsey1
Mar 3, 2014
Will Young People Grow Into the Radio “Habit”?
I had my ears wide open at the recent Country Radio Seminar, and I overheard some interesting things. One broadcaster told another how he...
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mramsey1
Mar 3, 2014
What Apple’s CarPlay Means for Radio
By now you’ve heard about Apple’s new CarPlay platform which is gearing up for battle with Google’s Open Automotive Alliance, not to...
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mramsey1
Feb 25, 2014
Radio’s Misplaced Obsession on “Local”
Not a week goes by that some broadcaster doesn’t bemoan radio’s unfortunate “nationalization” and the urgent need for radio brands to get...
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mramsey1
Feb 24, 2014
6 Reasons Radio Listeners IGNORE Your Morning Show
You know the routine. Your radio station introduces a new morning show and you sit back and wait for the magic to happen. And you...
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mramsey1
Feb 22, 2014
The Future of Radio In a Nutshell
Want to hear some great ideas on the future of radio and the role of what we sometimes call “podcasting” in it? Then watch this video....
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mramsey1
Feb 19, 2014
Go Big or Go Home
If you are in Nashville for the Country Radio Seminar, stop by my presentation at 11am on Thursday, February 20. The title: BUILDING A...
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mramsey1
Feb 13, 2014
Lessons for Your Radio Brand from Anchorman 2
Is your radio brand just a radio brand? This past holiday season one movie changed what it means to be a “movie,” and there’s a lesson...
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mramsey1
Feb 9, 2014
Clip Interactive: Making Your Radio Mobile App Better
If you’re like me you get an empty feeling from too many radio mobile apps. The addition of podcasts and social links can’t mask the fact...
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mramsey1
Feb 8, 2014
“What Else Ya Got?”
Not long ago I was pitching a TV project to a cable network programming head. It wasn’t quite the right fit, evidently, and he told me...
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