Listeners are People First, Format Fans Second
Recently I was asked to speak to a group of broadcasters representing one format. “Tell us more about fans of our format,” I was asked....
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mramsey1
Dec 3, 2013
How to “Rescue” Radio
How to “rescue” radio? Doc Searls has some ideas, and Doc’s a very smart man. He is, among other things, the co-author of the classic The...
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mramsey1
Nov 22, 2013
Whatever Happened to Podcasting?
[A longer version of this post appeared in NetNewsCheck] “Podcasting” is the term describing the creation and consumption of on-demand...
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mramsey1
Nov 22, 2013
Advertising is about Audiences – not Distribution Channels
Twitter’s ability to attract a swarm of conversations around particular TV shows means that it can marshal a large audience engaged in a...
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mramsey1
Nov 13, 2013
What Should AM Radio Do?
In this short video, I spell out what AM should do to continue to thrive. Hint: The answer’s not going to come from our friends in...
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mramsey1
Nov 12, 2013
Radio and the Future of Digital: 2013
Henry Blodget at Business Insider just published an updated look at the future of digital media that has consequences for those who are...
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mramsey1
Nov 10, 2013
How to Pick the Hits
The “golden gut.” It’s what separates those who can pick a hit from the rest of us. But what does the science tell us? Its lesson is...
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mramsey1
Nov 6, 2013
What’s the Future of Radio in the Connected Car?
What does the crystal ball predict about the future of the so-called “connected car” and radio’s place in it? That was the purpose of my...
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mramsey1
Nov 4, 2013
Lessons for Radio from Time Warner Cable
Earlier this year, CBS was blacked out on Time Warner Cable in several major markets due to a dispute over content rights fees. CBS...
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mramsey1
Nov 2, 2013
Radio is Afraid of Change
There’s no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they...
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mramsey1
Oct 30, 2013
A Halloween Message for Radio
I posted this for the first time a couple years ago, but I think it contains an evergreen message which is particularly appropriate for...
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mramsey1
Oct 29, 2013
Making Sense of the Auto Dashboard
It seems to me that radio is in a bit of paralysis by analysis when it comes to the “connected” auto dashboard. As we get lost in the...
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mramsey1
Oct 21, 2013
And Pandora’s Newest Client is…Radio!
Today in two conversations two separate radio stations told me how they were promoting their brand using Pandora. Yes, you heard that...
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mramsey1
Oct 17, 2013
28 Minutes of Commercials per Hour – on a Music Station?
So there’s this medium-sized market unmeasured by Arbitron/Nielsen. And what does a broadcaster do when the ratings company doesn’t...
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mramsey1
Oct 16, 2013
“The Number One Station is Pandora”
For that reason, one of the questions I ask is this: “Considering AM, FM, Satellite, and Internet Radio, what one radio station or...
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mramsey1
Oct 9, 2013
hivio 2014 – the Audio Future Festival: It’s ON!
It didn’t look, feel, or smell like any other gathering of radio types. But don’t take my word for it…. Just watch this short highlight...
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mramsey1
Oct 3, 2013
Are There Too Many Commercials on the Radio? Nope!
What about the far worse ad clutter on good, old-fashioned terrestrial radio? Does the logic of minimizing spots in one place mean spots...
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mramsey1
Oct 1, 2013
“Live and Local”? I Don’t Think So
This strikes me as perplexing for many reasons, not the least of which is that so much of radio is neither live nor local. Yet that...
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mramsey1
Sep 26, 2013
The Future of Radio is at the LA Podcast Festival
What is the LA Podcast Festival? It’s a fan appreciation event packed with live performances from the biggest names in comedy podcasts,...
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mramsey1
Sep 24, 2013
What’s REALLY Happening To Radio Listening? Read This…
In order to rally and fight a problem, we must begin by recognizing its existence. The realities of changing consumer usage have...
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