Is Pandora “the Greatest Media of All Time”? Q&A with Ric Militi – Part 2
Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy”...
top of page
Search
mramsey1
May 23, 2013
We Buy Ideas, Not Media – Q&A with “Anti-Agency” CEO Ric Militi – Part
Ric Militi is CEO and Creative Director of InnoVision LLC, a leading independent Southern California “anti-agency” (they don’t “buy”...
5 views0 comments
mramsey1
May 21, 2013
Radio: Pretend your Customers are Fans, not Advertisers
So I’m talking to a digital solutions provider who has created a platform featuring new value for consumers as part of a radio station’s...
2 views0 comments
mramsey1
May 20, 2013
I Don’t Need an App for That
The rule most broadcasters use in framing their mobile app (if they’re wise enough to have one) is: Does this app offer up a stream of...
16 views0 comments
mramsey1
May 15, 2013
What Radio can learn from ABC TV
A few days ago ABC announced that they would begin live streaming content in two major markets with more to follow on a new app called...
2 views0 comments
mramsey1
May 14, 2013
Your PPM Strategy is Wrong: Word-of-Mouth Still Matters
It is almost impossible to count the ways in which playing to Arbitron’s PPM measurement methodology may provide short term gains for...
7 views0 comments
mramsey1
May 8, 2013
“Passion is the Great Persuader” – Q&A with Tom Asacker, Part 2
This is Part 2 of my special conversation with branding guru and author Tom Asacker. If you missed Part 1 go here. Tom and I talk about...
8 views0 comments
mramsey1
May 8, 2013
“You Can’t Create Desire through Advertising” – Q&A with Tom Asacker, P
Tom Asacker is an advisor to major brands like Procter & Gamble, UPS, and G.E. and the author of many thoughtful and incisive books on...
4 views0 comments
mramsey1
Apr 28, 2013
Radio’s Biggest Problem: Leadership
Relevance is a funny thing. Many of radio’s leaders will argue radio’s relevance is proved by its widespread consumer usage. Hogwash....
1 view0 comments
mramsey1
Apr 25, 2013
What’s Your Strategy to Win Consumers’ “Moments of Truth”?
Recently I read a remarkable document from Netflix aimed at investors and titled “Netflix Long Term View.” And the fact that the phrase...
4 views0 comments
mramsey1
Apr 25, 2013
Simulcasting Radio Spots Online? Open your Checkbook
So which is the better strategy to monetize online radio? Featuring targeted spots built for the context and platform of online radio and...
1 view0 comments
mramsey1
Apr 24, 2013
What Do You Want Consumers to Talk About?
We spend oodles of time watching the ratings, minimizing tune-outs, hoping that this or that stray PPM panelist blesses us with her...
0 views0 comments
mramsey1
Apr 23, 2013
Dear Arbitron, What about Asian Americans?
Arbitron makes no distinction between Asian Americans and any other group of non-Hispanic, non-African Americans in their sample. That...
7 views0 comments
mramsey1
Apr 22, 2013
“Pandora Helps Apple Sell More Music”
Maybe it’s time to stop asking Pandora how they feel about Apple’s pending entry into the streaming radio marketplace and start asking...
4 views0 comments
mramsey1
Apr 17, 2013
Radio’s Most Important Trends in Five Minutes
Want to know what’s ahead for your radio brand in just five minutes? Then this video is for you: Prefer audio? Try this: Audio clip:...
3 views0 comments
mramsey1
Apr 13, 2013
Radio’s Short-Term Emphasis May Be Fatal
I’ve been writing a lot lately about the tie-breaking value of doing the “unnecessary” – The idea that doing what’s not necessarily...
0 views0 comments
mramsey1
Apr 7, 2013
Sirius XM’s Take on Personalization
Personalization is a rainbow extending all the way from “lowest common denominator” to “all mine.” The former is what you get on the...
2 views0 comments
mramsey1
Apr 3, 2013
The Importance of Doing What’s Unnecessary
We spend lots of time in radio differentiating between what’s important and what’s not. What’s important is viewed as necessary, while...
10 views0 comments
mramsey1
Mar 27, 2013
Have You Signed Up Yet for Radio’s First Ever (FREE) Ideas Festival?
Have you joined the hive yet? Last week I introduced hivio, radio’s first-ever ideas festival. It’s a FREE event and you can watch it...
3 views0 comments
mramsey1
Mar 25, 2013
Radio is Bad at Technology, but…
All right, let’s just say it. Radio is really bad at technology. Sure, we can mess with Twitter and Facebook and YouTube, but your...
2 views0 comments
bottom of page