The Importance of Surprising the Audience
We focus a lot on expectations: Brands need to live up to them. True enough. But there’s another side to that equation. If lots of...
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mramsey1
Oct 17, 2012
How to Make Local Digital Sales More Effective
Local radio is now, more than ever, in the local media business. And that means not just selling spots or selling digital ideas that live...
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mramsey1
Oct 17, 2012
The Rise of “Radio as a Feature”
We are witnessing the dawn of a new age: The rise of radio as a feature. That means “radio” isn’t simply a media category run by media...
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mramsey1
Oct 11, 2012
Pandora, Lefsetz, and Common Sense
Every now and then I read something which is so totally off the wall it demands a thoughtful response. So it is with Bob Lefsetz’s recent...
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mramsey1
Oct 9, 2012
Local Public Radio: What To Do…
…in a world where the networks you pay for content circumvent you by distributing much of that same content online? This is a complicated...
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mramsey1
Oct 3, 2012
What Happened to Music FIRST?
And so the critically important fight over music rights fees wears on. Pandora lobbies in favor of the Internet Radio Fairness Act now...
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mramsey1
Oct 3, 2012
Consumers Don’t Care about your Messages
There’s a difference between giving people what they desire and messaging them to convince them that what you have is what they desire....
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mramsey1
Sep 26, 2012
TV’s Digital Lessons for Radio
So what’s best, digital-only or integrated? Don’t get lost in this “either/or” – it’s a myth. It’s all about value, folks. Good or...
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mramsey1
Sep 25, 2012
Christian Radio means “Betterness”
A couple weeks ago I gave a presentation at the Christian Music Broadcasters’ Momentum Conference, and the topic could not have been more...
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mramsey1
Sep 25, 2012
Mediacize This: Radio, Your Clients are Becoming “Media”
One of the greatest challenges for ALL traditional media – radio, TV, and print – is what I’m calling the “mediacizing” of brands.” As...
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mramsey1
Sep 19, 2012
What Business Are You In, Radio?
It’s one of the most important and least understood conversations all broadcasters should be having: What business are you really in?...
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mramsey1
Sep 19, 2012
I’m Going to Stage a Secret Radio Meeting
…much like the one being staged in “secret” at the NAB Radio Show right now. And like that meeting, the purpose of mine is to plot...
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mramsey1
Sep 13, 2012
Go Ahead – Kill Your Radio Stream
“Is it time to kill that clunky stream?” reads the headline in the Radio Ink piece. It is an interview with the National Associate...
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mramsey1
Sep 12, 2012
“The Most Beautiful Product We’ve Ever Made”
That’s how Apple’s marketing chief, Phil Schiller, introduced the new iPhone yesterday. You can forgive the whiff of hyperbole because...
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mramsey1
Sep 10, 2012
What if Digital for Radio is a Profit-Enabler, not a Profit-Center?
I came across an interesting opinion recently in a Fast Company piece called “Why VCs Still Love Social Media” in spite of legendary...
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mramsey1
Aug 30, 2012
Radio’s Future requires Innovation
When it comes to radio’s future, how important is it to try out stuff and take chances? Very important, if you ask Beau Phillips, former...
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mramsey1
Aug 29, 2012
Increase Radio’s Profile at SXSW!
In this transmedia world of ours any gathering that attracts only folks from one medium is missing the point. SXSW is no such gathering,...
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mramsey1
Aug 28, 2012
Radio’s Ridiculous Debate about Streaming – Part 1
The debate-of-the-week in the radio business is: What do we do to monetize our stream? Do we simulcast what’s on the air and throw it in...
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mramsey1
Aug 22, 2012
Gamification can Transform Radio’s Digital Platforms
Chris Bell is president of Triton Digital’s Applications and Services division. Triton is an innovator in bringing game mechanics to...
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mramsey1
Aug 21, 2012
Apple wants to Erase your Radio Spots
Another day, another technology-driven way to undo advertising. Forget the fact that advertising is what pays for most of the content we...
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