Razorfish’s Clark Kokich – Radio must “Do or Die” – Part 2
This is part two of one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman...
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mramsey1
Jun 19, 2012
Razorfish’s Clark Kokich: Radio must “Do or Die” – Part 1
This is one of the most important interviews you will watch, read, or listen to this year. Clark Kokich is the chairman of Razorfish, the...
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mramsey1
Jun 18, 2012
Chasing the Unicorn
Last week Seth Godin penned another pearl: The easiest way to sell yourself short is to compare your work to the competition. To say that...
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mramsey1
Jun 17, 2012
Big Changes Coming for Podcasts – and Radio may be in the Bulls-Eye
From CultofMac: Apple’s developer release of iOS 6 created an instant mystery: Podcasts are missing from the iTunes app! In fact,...
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mramsey1
Jun 16, 2012
Radio’s Mobile Challenge
I think most broadcasters are thinking about mobile all wrong. The thinking goes like this: “We need a dedicated mobile app for our...
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mramsey1
Jun 11, 2012
A Podcast is an Ad for Everything Else we Do
I’m on vacation this week, so my posts will be sparer and pithier than usual (I can already hear some of you mutter “good news!”). But...
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mramsey1
Jun 5, 2012
Un-Music is the Future of Radio
One of radio’s biggest problems is that our industry has a tendency to imagine itself inside a bubble. A bubble where the best practices...
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mramsey1
Jun 4, 2012
Radio is “Almost Invisible” to the Internet
Michael Robertson is best known as the founder of digital music pioneer MP3.com, but today he has an exciting new project, DAR.FM, that...
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mramsey1
May 31, 2012
Dive in to Mobile Local Media at the MLM SF Conference
Your radio station is, as is often argued, a local media company. And the big growth in local media is in the mobile space. That’s why...
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mramsey1
May 31, 2012
Seth Godin on the Evolution from Advertising to Marketing
The following is transcribed from the Copyblogger podcast “Internet Marketing for Smart People Radio,” hosted by Robert Bruce. It’s an...
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mramsey1
May 29, 2012
Here Comes the New Dashboard
So what’s in store for the auto dashboard of tomorrow? It may not be whatever’s on the drawing board in Detroit (or in the picture...
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mramsey1
May 24, 2012
Where are we on Radio’s Digital Frontier?
Recently I was the guest of honor on a call for digital players in the Christian radio space hosted by Chris Laney of Digital Frontiers...
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mramsey1
May 21, 2012
Radio Hires the Internet Star
What’s the best way to develop new talent? Is it to steal from the switchboard and upgrade to sidekick? Is it to place a blind ad in an...
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mramsey1
May 17, 2012
Facebook is No Waste of Marketing Dollars
“A display ad on Facebook is a lifeless emotionless waste of marketing dollars.” That’s how one radio industry analyst colorfully put it....
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mramsey1
May 14, 2012
Radio Sellers and Programmers are finally on the Same Side
Value to clients is about more than running ads. And value to consumers is about more than simply playing music. That’s the new world of...
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mramsey1
May 14, 2012
Scale: It’s Easier to Have than to Get
A recent Mediapost piece commented on the inevitable consolidation of players in the every-day-a-new-entrant social TV space. This is...
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mramsey1
May 8, 2012
Do People Really REALLY want FM on their Mobile Phones?
Another study from NAB has been issued which supports the notion that consumers want FM on their mobile phones. And, like all studies...
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mramsey1
May 3, 2012
Target’s Dilemma Shows the Way for Radio
On the surface, retailer Target may not have a lot to do with your radio brand. But look closer, because the similarities are staggering....
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mramsey1
May 2, 2012
Fred Jacobs on the Emotional Attractions to Radio
In this highlight from the Jacobs Media TechSurvey8 poll, Fred Jacobs summarizes the key ways broadcasters can tap into the emotional...
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mramsey1
May 1, 2012
Radio’s Game of Thrones
Recently I was visiting a client and sitting in on a sales meeting, when the GM flew in, looking as animated as I had ever seen him. It...
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