Clear Channel’s Terrific New Name
Agita swept over the radio industry at the end of last week as Clear Channel announced that “Clear Channel Radio” is now “Clear Channel...
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mramsey1
Jan 12, 2012
Worry Less about Technology – More about Content
The title of the piece in USA Today says it all: “YouTube spends $100 million to redefine TV.” Beginning this month, YouTube is gambling...
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mramsey1
Jan 10, 2012
How to make Listener and DJ Relationships Interactive – and Social
What’s the point of being a “local” station if “local” DJs aren’t interacting with “local” consumers? What if your listeners could...
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mramsey1
Jan 4, 2012
Here’s why Sound will NOT be Bigger than Video
Recently the folks at SoundCloud (a very good tool, by the way) did a presentation called “Why Sound will be Bigger than Video.” Well,...
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mramsey1
Jan 4, 2012
Tell the Second Story
Recently I was interviewed by a reporter for a major advertising trade, and she asked me whether broadcasters “see the light” that shines...
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mramsey1
Jan 3, 2012
“I am my own Medium”
What’s the biggest change you see on the media horizon? That was one of the questions asked of me last fall in New York during an...
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mramsey1
Dec 21, 2011
Radio Spreads the Meaning of Christmas
I’m always on the lookout for great things broadcasters do that make a difference in the lives of their consumers – the things that make...
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mramsey1
Dec 20, 2011
R.I.P. Arbitron’s Total Audience Measurement
Earlier this week, a number of leading broadcasters piped in on a scenario whereby Pandora and other online radio services would be...
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mramsey1
Dec 19, 2011
Arbitron doesn’t like Audience Estimate Comparisons
Can you convert streaming metrics to shares and compare those shares to the numbers in an Arbitron ranker? Of course you can, but that...
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mramsey1
Dec 14, 2011
Why I like SiriusXM’s new Mobile App
It hasn’t gotten a ton of attention, but SiriusXM’s recently revised mobile apps add some functionality which I think makes a dramatic...
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mramsey1
Dec 13, 2011
What Matters When the Spots Come On?
I’ve been on vacation in a remote corner of India, so you’ll forgive me for not paying more attention to the recent Coleman study of the...
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mramsey1
Nov 28, 2011
Pandora is Moving on Local Radio Revenue. Everybody Freak Out!
Pandora’s chasing local ad dollars. Everybody freak out! I know and like Pandora critic Mary Beth Garber, but it’s time for the critics...
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mramsey1
Nov 21, 2011
Creative Solutions for Radio Clients without Breaking the Bank
Sometimes the only thing standing between your radio brand and a new client is the right creative on the right platform. Cash by...
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mramsey1
Nov 16, 2011
An FM Chip in a Mobile Phone isn’t “Me”
Will FM radio ever end up pre-installed in mobile phones in the US? I doubt it, because consumers aren’t asking for radio to be built...
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mramsey1
Nov 15, 2011
What Makes Radio Matter
So the other day I was in Barnes & Noble for the first time in a long time. What a revelation! Where are the DVD’s?! Gone! And the...
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mramsey1
Nov 14, 2011
How to Build an Authentically Great Radio Brand
What is a “lifestyle brand”? A “lifestyle brand” is your radio brand. Even if we too often perceive it as nothing more than a “playlist...
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mramsey1
Nov 11, 2011
Is Radio a Content-Creator or a Distribution Channel?
Many readers know that one of my regular themes is the relationship between radio as content creator vs. radio as distribution channel....
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mramsey1
Nov 10, 2011
What’s Radio’s Future? That’s the Wrong Question
What’s going to happen to radio in the future? That’s what everybody wants to know, and it’s the wrong question. Here’s a better one:...
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mramsey1
Nov 5, 2011
Conquering Fear in Fast-Changing Times
In today’s wild world of broadcasting, challenges and fears are around every corner. How do we battle those fears and challenges, given...
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mramsey1
Nov 2, 2011
9 Ways to Transform Your Radio Brand
You can never have enough tips about how to craft a great brand, and here’s a great distillation of those tips from brandSTOKE. The...
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