What’s the Future of Radio in Cars?
What will the dashboard look like in the car of the very near future? And what will radio look like there? Those are some of the...
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mramsey1
Oct 31, 2011
Why Simulcasting Ads on Radio Streams is Dumb
Yesterday I talked with a broadcaster who is considering simulcasting their over-the-air stations with their online streams, including...
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mramsey1
Oct 27, 2011
Who cares about “Total Audience Measurement”?
“Total Audience Measurement” (TAM). That’s Arbitron’s term for their in-the-works scheme to count your listeners on whatever platform...
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mramsey1
Oct 26, 2011
A Halloween Tale for Radio Brands
As Halloween approaches it’s time to gather round the fireplace for spooky stories, and if one of those stories contains a useful lesson...
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mramsey1
Oct 20, 2011
Is Social Media a Bust for Radio?
Here are the results of an unscientific and thus unrepresentative (but still revealing) poll from Inside Radio: Half say social networks...
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mramsey1
Oct 19, 2011
Radio’s Crisis of “Why”
The best brands in any category generally exist for a reason – a good reason. A reason that matters – deeply – to the consumers, patrons,...
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mramsey1
Oct 17, 2011
Is Cost-Per-Point the Enemy of Radio Innovation?
This is Part 2 of my conversation with Kaihaan Jamshidi, the Director of Strategy for Method, a brand experience, design, and innovation...
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mramsey1
Oct 16, 2011
How to Innovate the Radio Experience
Kaihaan Jamshidi is the Director of Strategy for Method, a brand experience, design, and innovation company and works with major...
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mramsey1
Oct 12, 2011
Technology (and Media) After Steve
One of the lasting gifts of technology in general and Steve Jobs and Apple in particular is not the technology itself but what that...
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mramsey1
Oct 10, 2011
Does your Radio Brand need a “Content Director”?
Media brands the world over are reconceptualizing the old-fashioned role of the “program director” into something entirely new, the...
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mramsey1
Oct 5, 2011
Glenn Beck on the Future of TV – and Radio
If there is no “radio,” there is only media. If there is no “television,” there is only media. And what drives each media brand is the...
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mramsey1
Oct 3, 2011
4 Ways to Improve Your Station’s Website
Here are four key things that will instantly improve your station’s website: Stuff that’s compelling (no, I mean compelling) Bite-size...
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mramsey1
Oct 1, 2011
Arbitron Measurement: TAM or SCAM?
The following was written by Triton Media COO Mike Agovino and is reposted here with his permission. I think Mike is completely right,...
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mramsey1
Sep 29, 2011
Kroger’s Agency is Foolish
From Radio-Info: TRI has a copy of this email from the Kroger agency – “Hello radio partners, a couple weeks ago I had sent out a request...
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mramsey1
Sep 29, 2011
A Lesson for News/Talk Radio from Amazon’s Kindle Fire
Too many News/Talk broadcasters just don’t get it. What can they learn from Amazon’s new Kindle Fire? Quite a lot, I think. This is not a...
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mramsey1
Sep 26, 2011
“We Don’t Feel Like We’re a Radio Station”
You can limit yourself by your delivery mechanism. That’s the message from Jennifer Ferro, General Manager of LA’s legendary...
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mramsey1
Sep 26, 2011
Your Audience is People – Not PPM Gadgets
It’s easy to make the mistake – the one that confuses PPM gadgets with flesh-and-blood people. So much of our success and failure hinges...
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mramsey1
Sep 21, 2011
Radio’s Power on the Dashboard
There’s no doubt that technology is bringing new choices to an auto dashboard near you. Nor is there any doubt that consumers will...
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mramsey1
Sep 20, 2011
The Future of Radio is Between (or instead of) the Songs
What’s the future of radio? The answer is not “technology,” although that’s part of the answer. The answer is to leverage what can’t be...
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mramsey1
Sep 19, 2011
What Radio Needs is “Soul”
This is from my friend Beau Phillips, the EVP of Programming at Dial Global, a major radio industry content syndicator. Dear DG...
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