What are Radio’s “Great New Ideas”?
You have probably heard about the changes at Netflix. One company is now becoming two, with the original brand providing the streaming...
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mramsey1
Sep 14, 2011
What the new KCRW iPad app means for you
To really understand the opportunities available to expand a radio brand you need to begin by understanding why the brand exists and why...
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mramsey1
Sep 13, 2011
What you Stand for is Bigger than Radio
Recently, Malaysia’s BFM, a business radio station, interviewed me about developments in radio – what’s changed and what’s about to...
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mramsey1
Sep 12, 2011
Is HD Radio the Answer to Radio’s Dashboard Challenge?
That’s what Ford is arguing. Then again, I am not so sure Ford knows why folks listen to the radio or why they keep listening. After all,...
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mramsey1
Sep 8, 2011
Radio’s Nu Marketing Voodoo
“Pray and spray” is rarely the most effective form of marketing. How can you target potential station listeners across platforms (mail...
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mramsey1
Sep 6, 2011
Ad Guru John Winsor says Radio Needs a New Business Model
John Winsor is the head of a fabulous new agency called Victors & Spoils. John is the author of Flipped: How Bottom-Up Co-Creation is...
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mramsey1
Sep 5, 2011
How Radio can stay “Relevant”
Last week I was interviewed for a radio show by an international broadcaster and she asked me one question that has haunted me for days:...
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mramsey1
Aug 28, 2011
Is Groupon Evil?
In too many cases, Groupon and various Grouponalikes are destroyers of value. I’m going to tell you why, then explain why I think deals...
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mramsey1
Aug 27, 2011
Pandora’s Ads “are as Valuable as Traditional Stations'” Ads
That’s the word from newly public Pandora on their first-ever quarterly report. As GigaOm writes: Pandora posted total revenue of $67...
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mramsey1
Aug 25, 2011
The Advantage of “Reach” in a Social Media World
Radio folks talk a lot about the “reach” of radio. And while “reach” isn’t sufficient, it is necessary if your goal is to spread a...
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mramsey1
Aug 25, 2011
What Broadcasters can learn from Steve Jobs – the Tao of Steve
What lesson does Apple’s just-departed Steve Jobs have for broadcasters? As one Appler once told me, “Steve doesn’t think anybody listens...
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mramsey1
Aug 22, 2011
Celebrating Radio’s first “Artificial Intelligence DJ”
She’s causing a ton of consternation in radio circles and she’s either unreal or all too real, depending on your point of view. I’m...
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mramsey1
Aug 17, 2011
Radio: It’s not about More Choice – it’s about More Relevance
“Brands don’t necessarily need more choices, they need more choices that are personally relevant.” That’s from advertising giant John...
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mramsey1
Aug 17, 2011
Talent Coach Valerie Geller goes “Beyond Powerful Radio” – Part 2
I’m a firm believer in the notion that what’s between what used to be called “records” is what’s most important for radio’s future over...
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mramsey1
Aug 14, 2011
Is PPM Unfair to News/Talk Radio?
Here’s my understanding of how PPM works: In any given quarter-hour under diary methodology, you used to have to listen at least five...
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mramsey1
Aug 11, 2011
Talent Coach Valerie Geller goes “Beyond Powerful Radio” – Part 1
Personality is central to radio’s advantage over other media now and into the future. So how can you find (and be) a better one? Those...
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mramsey1
Aug 10, 2011
You are not in the “Radio Industry”
A couple years ago, radio industry vets would have scoffed at the idea that a leading broadcaster like Radio One would ever consider...
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mramsey1
Aug 7, 2011
Where is Radio (Online and On-Air) Headed?
Recently the good folks at Spacial Audio Systems interviewed me about all kinds of issues related to the trajectory of online (and...
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mramsey1
Aug 3, 2011
New Wi-Fi has a range of 62 miles. Yes, really.
Once upon a time Wi-FI could barely reach from one end of your house to the other. Pundits scoffed at the idea that the Internet could...
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mramsey1
Aug 1, 2011
Motivate Your Audience to Share your Content
Most would acknowledge that the content we put online would be more powerful if more folks shared it. The more folks who share it, the...
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