Probing Radio and Social Media
What does radio have to do with social media and vice versa? Last week I was honored to speak with Cantore Creative founder Chris Cantore...
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mramsey1
Jul 29, 2011
The NAB has hurt my feelings
Evidently the NAB didn’t like my survey about behaviors among folks who have mobile phones and may also have FM built-in, whether they...
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mramsey1
Jul 28, 2011
Our Podcasts are a Mess – Here’s how to Make Them Better
Most broadcasters get the logic for providing audio content online by streaming and on-demand. We focus a lot on streaming because it’s...
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mramsey1
Jul 27, 2011
New survey shows when FM is built-in to mobile phones, most consumers don’t use it
How many US radio listeners already have FM built-in to their mobile phones? And how often do they use it? How does this compare to the...
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mramsey1
Jul 21, 2011
“Pandora is Clearly Radio”
“Pandora is clearly radio,” not – as some folks insist on arguing, a “feature.” So says Daniel Ek, CEO of music service Spotify, who...
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mramsey1
Jul 20, 2011
Radio is NOT the “Original Social Network”
There are certain things repeated in the radio business more because they are repeated than because they are true. Some things just...
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mramsey1
Jul 20, 2011
Leave the Digital Strategy to Muggles
Recently, Roy Williams, the “Wizard of Ads,” had this to say in the print version of Radio Ink: I strongly believe radio should not look...
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mramsey1
Jul 19, 2011
The Best Mobile App Your Radio Station Doesn’t Have
There’s an app for almost everything, to be sure. And that means two things in particular: All apps are not created equal, and there...
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mramsey1
Jul 14, 2011
Local TV leads the way for Social Media
“Facebook is now the web’s content discovery portal,” writes social TV blog Lost Remote. “The average user spends 6 hours and 36 minutes...
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mramsey1
Jul 12, 2011
Why Should I “Like” You on Facebook?
No, I don’t want you to tell me. I want you to show me. When I get to your Facebook page why should I click the “Like” button? I am...
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mramsey1
Jul 11, 2011
How Social Media can help build a Massively Big Audience
Michael Stelzner is the creator of the fantastic site SocialMediaExaminer.com, one of the leading – if not the leading – social media...
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mramsey1
Jul 11, 2011
Social Media Week comes to Mark Ramsey Media
It’s social media week here on the MRM blog! I’m going to kick off with a conversation about Facebook – does it matter for your broadcast...
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mramsey1
Jul 6, 2011
Radio can be Better – Radio can be More
Anyone who is a “radio naysayer” is really telling radio “you can be more – you can be better.” And I think that’s a good thing. Watch...
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mramsey1
Jul 6, 2011
Your Program Director has the Wrong Job
Most radio program directors have little or no incentive to develop the station’s digital assets and so these assets go undeveloped. Most...
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mramsey1
Jul 5, 2011
What is Your Audience REALLY Worth?
What’s the point of having an “audience”? If it’s to sell that audience as faceless, nameless ears and eyes in bulk to advertisers, then...
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mramsey1
Jun 29, 2011
How the Ad Industry is Preparing for a Digital Future
Recently Mashable covered five ways the ad industry is prepping for a digital tomorrow. Drawing from their piece, I’m going to cover two...
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mramsey1
Jun 28, 2011
A New Solution to Power Local Advertising for Radio
How much potential radio revenue is left on the table in your market? What if radio were less scary or complicated to buy for small- and...
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mramsey1
Jun 27, 2011
TV is going Social and Interactive; What about Radio?
It is estimated that 23% of American consumers will own a tablet by 2012 (up from an estimated 12% now). Tablets are built to be...
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mramsey1
Jun 27, 2011
Why Radio Needs Video that “Doesn’t Suck”
Many radio broadcasters still don’t understand that video is an important component of their digital strategy, let alone understand that...
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mramsey1
Jun 23, 2011
What Radio REALLY needs to learn from Pandora
So what’s the secret the radio industry needs to learn from Pandora? Is it the importance of personalization or technology or the role of...
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