The Problem is Radio’s Business Model
The more you profit from the status quo, the less inclined you may be to make the moves necessary to thrive in the future. This was the...
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mramsey1
Jun 20, 2011
10 Lessons for Radio from Starbucks’ Howard Schultz
Howard Schultz is the CEO of Starbucks, and you probably know that Starbucks has emerged recently from a dark period of declining sales,...
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mramsey1
Jun 19, 2011
The Tiny Footprint of Local News Online
The audience for local news online is surprisingly small. From Lost Remote (one of my favorite blogs): A new report commissioned by the...
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mramsey1
Jun 14, 2011
Radio Must be an “Entertainment Experience”
MarketWatch and also the first president of CBS Digital. We talked at length about the challenges media in general – and radio in...
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mramsey1
Jun 14, 2011
Don’t “Put All of your Energy into Selling Commercials”
When you are a consistently top-ranked station in a top-ranked market taking in advertising dollars hand over fist it’s bound to skew...
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mramsey1
Jun 10, 2011
A Lesson for Radio from Condé Nast
What can you say about publishing companies which create apps that have little or nothing to do with the publications they publish? You...
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mramsey1
Jun 7, 2011
Radio’s “Chocolate” Problem
How do you get people to talk about you when there’s nothing extraordinary to talk about? Or, as Word of Mouth Marketing The longer...
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mramsey1
Jun 6, 2011
Is Podcasting Radio’s Enemy?
“We’re trying to make it…easy for people to listen on the radio.” With those words, ESPN 980 erected the equivalent of a pay wall when...
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mramsey1
Jun 5, 2011
Are We Innovative Enough?
The short answer is “no.” In the mediaverse where there are no lines between radio and other media, we have the “permission” of each of...
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mramsey1
Jun 1, 2011
How Radio Can Battle Pandora – Part 2: Beyond Music
(This is part 2 of the post. For part 1, go here) Recently, the radio industry has obsessed on a few low hanging strengths relative to...
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mramsey1
May 31, 2011
How Radio Can Battle Pandora – Part 1: Wake Up Radio
When broadcasters take a break from diminishing Pandora long enough to recognize that they have to worry about it, how do they respond?...
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mramsey1
May 27, 2011
How to Get More Listening Occasions
“We need more occasions.” That’s the kind of radio industry jargon that we can thank PPM for. Where once all of our focus was (quite...
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mramsey1
May 26, 2011
Want a FREE copy of my first book, Fresh Air?
It’s yours for the taking! Just visit the Mark Ramsey Media Facebook page. If you don’t already “Like” the page, just follow the...
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mramsey1
May 25, 2011
Is it Time for Your Station to Change its Economic Model?
“We decided to change the economic model.” That’s how Lincoln Center has thrived in an era when culture is low on the totem pole of...
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mramsey1
May 24, 2011
Just how “Social” is Public Radio?
Let’s suppose you provided a very specific product – unique to the world. Let’s suppose the demand for that product was enormous, so...
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mramsey1
May 18, 2011
Radio: Be Like Mario
There is no better excuse for poor performance on the stuff that really matters than “it’s not in the budget.” That’s because the stuff...
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mramsey1
May 17, 2011
“Pandora is Not Radio,” says Radio Ink. Oh yes it is.
From Slacker’s Jonathan Sasse in the LA Times: “If you look at where broadcast radio is going, it looks like they’re trying to become...
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mramsey1
May 15, 2011
What are you “Famous” for?
In our zeal to stand for so much, we too often end up standing for nothing at all. What are you famous for? Can you fit it into one...
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mramsey1
May 13, 2011
Think of Your Digital Platform as a Relationship Engine
One of my regular themes is that broadcasters must do a much better job of monetizing the conversation – the relationship – they have...
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mramsey1
May 10, 2011
From Radio Promotion to Talk of the Town
When is a promotion more than a promotion? When it cascades into the talk of the town. So it seems to be for the folks at US 93.3, er… US...
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