The Most Important Question you should ask about your Radio Brand’s Website
“What should I do with my website?” That’s one of the most common questions broadcasters ask. And it’s quickly followed by “Can you show...
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mramsey1
Mar 17, 2011
What Business is Radio In?
Everyone knows the old story of how the the railroad business faltered because they thought they were in the railroad business rather...
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mramsey1
Mar 16, 2011
How to Transform your Morning Show into Superstars
Morning Show superstars are something almost every broadcaster wants and only a precious few have. So how do you get from here to there?...
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mramsey1
Mar 13, 2011
Canada’s BBM responds to Shocking Arbitron PPM Research
Recently some shocking research on actual Arbitron PPM panelists was revealed in this blog and elsewhere. The research was from...
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mramsey1
Mar 10, 2011
The Shocking (Un)Reality of Radio
Shocking! Some radio shows evidently use voice actors instead of authentic callers! The entertainment programs (and we are talking...
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mramsey1
Mar 8, 2011
Guy Kawasaki knows how to make Radio Enchanting
Guy Kawasaki is one of the most widely read and respected voices on the digital frontier. He’s an entrepreneur, marketing guru, one-time...
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mramsey1
Mar 6, 2011
A “Radio Substitute” is what your Clients say it is
Last week I wrote that Pandora is, without any doubt, a radio substitute in the ears of the audience who might consume both. In one sense...
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mramsey1
Mar 4, 2011
Do Listeners want DJ Blogs on your Website?
From Radio-Info, reporting on research at the Country Radio Seminar: From a country station website, the most loyal (P1) listeners want...
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mramsey1
Mar 3, 2011
Yes, Pandora is a Radio Substitute
From Inside Radio: Is Pandora a substitute for radio… or for stored music collections? What impact is the personalized internet radio...
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mramsey1
Mar 1, 2011
Seth Godin wants Radio to Start Something
Seth Godin is a regular guest on this blog, and for good reason. He’s the author of many outstanding books including Tribes: We Need You...
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mramsey1
Feb 28, 2011
Tell to Win: Peter Guber on Story and Radio
Peter Guber is the former chairman and CEO of Sony Pictures and currently heads the Mandalay Entertainment Group which presents hit films...
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mramsey1
Feb 27, 2011
Radio’s Attention Deficit
Why doesn’t radio get more love given (as we’re always reminded) that almost everybody listens to it almost all the time in almost every...
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mramsey1
Feb 24, 2011
A Tale of Two Streaming Brands
In the past few weeks I have connected with two wildly different broadcasters. Both were smart and skilled with successful radio stations...
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mramsey1
Feb 22, 2011
Getting Inside the Heads of Real PPM Panelists
Yesterday, I posted a conversation with Broadcast Architecture’s Allen Kepler about the video interviews he recently conducted with real...
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mramsey1
Feb 21, 2011
A Shocking Peek at the Real People of PPM
Who are these people who say “yes” when Arbitron asks them to carry a PPM device? Why do they do it? Do they follow the rules? Do they...
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mramsey1
Feb 16, 2011
Inside Pandora’s Evolving Strategy
Will Pandora expand to spoken word (I hate that term passionately) content? Not any time soon, I think. But here’s the take from the New...
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mramsey1
Feb 15, 2011
Why Don’t you Solve My Problem, Radio?
Every great brand – just like every great culture – has its origin story. Here’s one from entrepreneur Chad Hurley: We were having a...
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mramsey1
Feb 14, 2011
The “One Thing” your Radio Station Needs
There’s this assumption out there that if you make every second of your station great, that’s what it takes to bring in the listeners by...
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mramsey1
Feb 13, 2011
Everything you need to know about Radio in the new iPhone 5
Rumors are rumors, but patents are real. Whether the technology produced by these patents arrives in the forthcoming iPhone 5 or a later...
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mramsey1
Feb 11, 2011
What Broadcasters still don’t Understand about Social Media
Why do so many of your consumers – real people – play in the social media sandbox? It’s not to share your crap. It’s not to receive your...
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