The End of Radio’s Zero-Sum Game
Years ago, I invited author and technology guru Guy Kawasaki to speak before a group of broadcasters. The heart of his message was this...
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mramsey1
Jan 2, 2011
Can Radio Change the World?
One of the media genres I work in regularly is Christian radio. There is something different about a project with Christian format...
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mramsey1
Jan 1, 2011
Don’t Force your Personalities to Blog
It’s the lowest hanging fruit of social media best practices: Let’s get our personalities to blog! Yet what I hear over and over is that...
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mramsey1
Dec 30, 2010
Average Time with Radio Declines 2% – But So What?
The average time spent per day with radio has declined by 2% from 2009 to 2010. Meanwhile time spent with mobile is up almost 30% and...
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mramsey1
Dec 12, 2010
The Evolving Economics of Online Radio – a talk with Triton’s Mike Agovino
Does radio have a future in the world of online radio? Or is this a future that belongs to the pure-plays – the Pandoras and the...
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mramsey1
Dec 11, 2010
5 Reasons Sirius/XM does not need to fear Pandora
Pandora and other online radio pure-plays want to be in the car, and that will mean trouble for Sirius/XM, right? After all, Pandora et....
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mramsey1
Dec 7, 2010
How Media can teach Technology to “Lean Back”
One of my top secret adventures recently included a day-long dialogue with a ton of super-smart trendwatchers in New York. Folks from all...
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mramsey1
Dec 6, 2010
Smarter, Faster, Cheaper Marketing Strategies for your Media Brand
David Siteman Garland is on a mission – a mission to help you market and promote your business (or media brand) smarter, faster, and...
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mramsey1
Dec 6, 2010
A Media Lesson from a Bug
One of my favorite themes is that much of what limits radio’s potential is of our own making. When we think too narrowly about what we...
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mramsey1
Dec 6, 2010
The 4 Ingredients to a Great Radio Website
Everyone wants to know how to build a better website for their media brands. And that’s because, in their heart of hearts, most of us...
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mramsey1
Nov 29, 2010
Apple helps Radio by Banning “Bad” Apps
You’ve heard the dustup over whether or not Apple has unceremoniously banned all single-station apps from their app store. The evidence...
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mramsey1
Nov 28, 2010
Do Consumers REALLY want FM chips on Mobile Phones?
All other things equal, the best way to assess future behavior is to look to past behavior. That is, rather than ask consumers what they...
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mramsey1
Nov 22, 2010
News/Talk Radio becomes News/Talk VIDEO
What do you call a News/Talk station that’s investing in original web video programming? You call it a station that understands “news” is...
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mramsey1
Nov 18, 2010
You’re in the Brand Amplification Business
Don’t let the fuss over the merger of unprofitable Newsweek with the not yet profitable Daily Beast fool you. There is indeed gold in...
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mramsey1
Nov 17, 2010
Thinking about Radio’s Future
This week I was honored to participate in an event which was an amazing gathering of thoughtful people focused on one question: What...
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mramsey1
Nov 16, 2010
The Future of Local Radio Revenue
Oddly enough, the future of local radio revenue is outlined in an Ad Age piece about the future of local TV revenue. Writes Ad Age:...
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mramsey1
Nov 15, 2010
New Survey warns: Radio must be Irreplaceable
Okay radio listeners, if your stations vanished tomorrow, would you miss them? Would you care? This is a critical question in that it...
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mramsey1
Nov 14, 2010
How the AAA format thrives in a Pandora age
Dennis Constantine is one of America’s best known Adult Alternative/AAA programmers. After years at the helm of legendary AAA stations...
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mramsey1
Nov 11, 2010
7 Ways the Average Broadcaster is like “The Walking Dead”
There’s a lot to learn from a zombie. And even more to learn from a hit TV series on AMC which is all about survival in a world full of...
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mramsey1
Nov 11, 2010
Advertisers agree: There is no such thing as “Radio” per se
From Inside Radio: Where does radio fit in the marketing universe? Radio needs to see itself as one part of the larger media world if it...
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