What “Content” should you have Online?
This is a common question, and it reflects a common and unfortunate search for tactics before strategy. Which is why it’s followed by...
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mramsey1
Aug 21, 2010
Radio’s Online Content Crisis
“You’ve joined the conversation, now what?” So begins a piece from Morgan Stewart in MediaPost illustrating that social media is about...
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mramsey1
Aug 18, 2010
Shocker: PPM is Not 100% Accurate!
A couple weeks ago he profiled a real, live, in-the-flesh PPM panelist. And he discovered pretty much what any sentient being in radio...
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mramsey1
Aug 16, 2010
A Brand is a Box of Mystery
Would this be another long-since-robbed tomb? Would it contain anything at all? Carter peered into the hole. “Can you see anything?”...
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mramsey1
Aug 15, 2010
The Truth about Eroding Radio Listening
Last week in MediaDailyNews, these results were trumpeted: Comparing listening patterns from spring 2009 to spring 2010, [Researcher...
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mramsey1
Aug 14, 2010
Social Media for Radio the Sharktopus Way
Plenty. Sparking social media engagement doesn’t require a big budget. It doesn’t require a big cash giveaway to spread the word. And...
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mramsey1
Aug 12, 2010
Advice to a Radio Copywriter
A reader sent me this note recently: Dear Mark: As a radio copywriter, one of the largest frustrations I’ve had is never knowing how our...
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mramsey1
Aug 11, 2010
Radio’s Wrong-Headed Performance Royalty Plan
I know you guys mean well. I know you are listening hard to your constituency of broadcasters and trying your best to serve their will....
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mramsey1
Aug 10, 2010
Hear the Black Sheep
The problem was – everything. Every aspect of the movie demanded a level of computer-generated animation that had no precedent. Hard...
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mramsey1
Aug 8, 2010
The Key to Building Value in Radio
This week Mediapost columnist Diane Mermigas summed up the challenge for media companies so succinctly, I wanted to showcase the core of...
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mramsey1
Aug 8, 2010
The End of “Local”
“One of our remaining competitive advantages relative to blossoming competitors is simply this – we’re local, they’re not.” But what do...
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mramsey1
Aug 5, 2010
Uncovering Glenn Beck’s Digital Secrets
At the heart of Glenn Beck’s digital strategy are his Insider member platforms. Exclusive content – by subscription. And it’s working. I...
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mramsey1
Aug 3, 2010
The Power of Social Media finally comes to Radio
This type of service is, in other words, a very big deal. I’ve been talking about social media a lot lately not only because radio as an...
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mramsey1
Aug 3, 2010
Here’s what Content you should have on your Digital Platforms
According to a new Nielsen study… Americans spend nearly a quarter of their time online on social networking sites and blogs, up from...
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mramsey1
Aug 2, 2010
How to Launch New Content Successfully
Rubicon is AMC’s biggest series debut ever. It follows in the wake of previous successes Mad Men and Breaking Bad. So how did the AMC...
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mramsey1
Aug 1, 2010
Triton’s Mike Agovino on Radio’s Social Media Future
Last week I ranted about the scope of radio’s social media problem (strongly recommended reading). Like it or not, control has shifted...
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mramsey1
Jul 30, 2010
Goodbye Cost-Per-Point
It’s not at all about “positioning your radio station.” What Tribune CEO Randy Michaels is talking about here is creating radio worth...
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mramsey1
Jul 29, 2010
What Kind of Digital Content Should Broadcasters Create?
If content is so terribly important in the digital world, then what types of content should broadcasters feature on their web platforms?...
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mramsey1
Jul 27, 2010
Branding Lessons for Radio from Comic-Con
In Hollywood they call it “Cannes for Blockbusters.” Will Ferrell, Sly Stallone, Angelina Jolie, and dozens of other A-list stars were...
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mramsey1
Jul 26, 2010
Howard Stern will stay at Sirius XM
Here’s why: 1. Less is More on Satellite Radio A little bit of name value goes a long way. Howard currently works four days a week with...
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