Radio’s Social Media Performance is Pathetic
Let’s assess… First, let me be clear: I’m not talking so much about public radio – the service-oriented folks – but about commercial...
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mramsey1
Jul 22, 2010
Ten Steps to Grow your Audience
1. Understand what consumer problem you solve You’re not simply a radio station full of music that everyone can agree on. You’re a...
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mramsey1
Jul 21, 2010
The Zen of Social Media for Radio
She’s Shama Kabani, author of the “everything you wanted to know about social media but were afraid to ask” tell-all The Zen of Social...
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mramsey1
Jul 20, 2010
This Just In! Novelty is Contagious!
Folks pay attention to – and spread – what’s new and unique – what’s novel to them. Want to know what people will share? What’s new and...
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mramsey1
Jul 20, 2010
If this is a “Book” then what’s a “Radio Station”?
When is a book not a book? When it’s an “amplified edition.” That’s what they’re calling this new version of author Ken Follett’s “The...
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mramsey1
Jul 19, 2010
Radio is about Bringing People Together
Here’s another highlight from my recent presentation at Radio Ink’s Convergence conference. In this tidbit I take on the notion that...
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mramsey1
Jul 18, 2010
What Radio can learn from the Old Spice Man
Unless you broadcast from a cave, you are familiar with the Internet phenomenon that is the Old Spice Man. Tweets from regular consumers...
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mramsey1
Jul 15, 2010
Chris Brogan on Social Media Strategy for Radio – Part 2
Yesterday I ran Part 1 of my conversation with one of the world’s best known social media advisors, Chris Brogan. Check that out and...
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mramsey1
Jul 15, 2010
Chris Brogan on Social Media Strategy for Radio – Part 1
Chris Brogan doesn’t do a lot of interviews, and it’s because he is in such strong demand. Chris is a well-known name in digital media...
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mramsey1
Jul 14, 2010
How Change will Transform Media
But what’s the best way for broadcasters to cope with that change and leverage it to their advantage? Pip Coburn knows the answer. Pip...
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mramsey1
Jul 12, 2010
hear2.0 is dead, long live the Mark Ramsey Media Blog
And if you’re reading this post by email, it’s the last time it will look like this. Effective immediately, I am merging the hear2.0 blog...
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mramsey1
Jul 9, 2010
Raise your hand if your PPM ratings are based on one household
As more markets convert to electronic measurement, programmers face a conundrum. Minute-by-minute PPM listening data for features, artist...
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mramsey1
Jul 7, 2010
Radio made by and for Under-20’s
Here's what I'm sick of: The relentless whine to get more younger people involved with radio in content and management positions. Listen,...
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mramsey1
Jul 7, 2010
Ideas for Christian Radio – and not just Christian Radio
As I listen to it again, I must have had my coffee because I was firing on all cylinders. There's value in this audio to you whether or...
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mramsey1
Jul 7, 2010
Radio’s Competitive Advantage in a Digital World: It’s the Megaphone
This is a segment from my presentation at the recent Radio Ink Convergence conference. In this portion, I highlight the key way in which...
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mramsey1
Jul 1, 2010
Radio is what’s on it – and how it makes us feel
People – real people – consume products and services because of what those products and services do and how they make us feel in their...
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mramsey1
Jun 30, 2010
Don’t force your Personalities to be Social Media Wonks
"We want our personality to blog, but he wants more money to do it." Or… "Our personality says he'll blog, but he doesn't." So what...
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mramsey1
Jun 30, 2010
Brands will not just be Media, they will be Entertainment
I have argued that people today are media and that digital platforms enable brands themselves to be their own media (and when you are...
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mramsey1
Jun 28, 2010
How to become a Social Media Magnet
Richard Laermer is a social media powerhouse. Whether it’s regarding his best-selling books (including Punk Marketing: Get Off Your Ass...
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mramsey1
Jun 24, 2010
The questionable value of a “No Repeat Tweet”
So said Guy Kawasaki at the recent Radio Ink Convergence conference. Guy schedules Tweets to run up to four times. It's not spam, he...
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