This Will Revolutionize Radio Ad Sales
If you’re trying to grow radio ad revenue (or ad revenue from any audio or video platform), you should watch this presentation from...
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mramsey1
Aug 16, 2016
Radio: More Reasons Why It’s Time to Dump Nielsen’s PPM
So last week I penned a strong piece suggesting that the radio industry drop PPM. The argument was stimulated by the discovery that...
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mramsey1
Aug 15, 2016
Podcasting is Going to be Big Business
There’s lots of chatter about podcasting today – from hobbyists, from fans, and from the companies deeply embedded in the space. But all...
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mramsey1
Aug 10, 2016
And the Future of Radio and Podcasting Talent is…
Valerie Geller is a talent coach second to none. She works worldwide, coaching personalities in podcasting, radio, and television. In...
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mramsey1
Aug 9, 2016
Gary Vaynerchuk and the Greatest Era of Fake Businesses Ever!
Gary Vaynerchuk calls this “the greatest era of fake businesses ever,” but is he right? And… Dollar Shave Club is snapped up by Unilever,...
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mramsey1
Aug 8, 2016
It’s Time to Drop Nielsen’s PPM
Aren’t you tired of PPM yet? From Tom Taylor Now: How many PPMs does Nielsen allow in one household? Answer – up to 16. Does that sound...
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mramsey1
Aug 2, 2016
hivio 2016 – How Pandora is Changing Audio Advertising
Lizzie Widhelm is Pandora’s Senior Vice President of Ad Product Sales & Strategy where she spearheads the team that brings advertising...
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mramsey1
Aug 1, 2016
How Radio Ads Influence Generation X
Remember Generation X? That’s the group that’s older than Millennials yet younger than Baby Boomers. They are today’s 35-54 demographic...
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mramsey1
Jul 20, 2016
Here’s How Digital Makes Audio Content Better – NPR’s Anya Grundmann
Think digital and radio are two separate worlds and digital learnings can’t make audio content across platforms better and more popular?...
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mramsey1
Jul 19, 2016
What the Amazing Success of Pokemon Go means for YOUR Media Brand
What the amazing success of Pokemon Go means for YOUR media brand. And… Amazon wants you to PAY for Podcasts. It’s episode 46 of Media...
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mramsey1
Jul 6, 2016
Podcasting is Not a “Secret Weapon”
Recently Radio Ink asked whether podcasting was “the secret weapon” to attract younger listeners. That was based on reports from NPR...
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mramsey1
Jul 5, 2016
The Digital Trends that Will Most Impact Audio, Online Radio, Radio, and Podcasting
How do radio, online radio, and podcasting fit into the larger pattern of tech trends washing over today’s audiences? What’s the power of...
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mramsey1
Jun 28, 2016
How Millennials Use Radio, Online Radio, and Podcasting
Millennials are the future, but how do they really use audio platforms: Radio, online radio, podcasting, etc? And how do these platforms...
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mramsey1
Jun 24, 2016
Where Are Your Stars, Radio?
“Inspired.” “An engaging read.” The critics gushed over the new book by Robert Galbraith. Imagine the author’s disappointment, then, when...
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mramsey1
Jun 23, 2016
Help! They’re Abandoning Your Podcast!
Some interesting new podcast usage stats, as reported in eMarketer: Research from Bridge Ratings looked at the abandoment [sic] rates of...
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mramsey1
Jun 22, 2016
Five Ways to Dramatically Improve Audio Advertising
Audio advertising sucks. It just does. Face it. But it doesn’t have to.Audio advertising sucks. But it doesn't have to. #hivio Click To...
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mramsey1
Jun 16, 2016
Radio’s Future in a Self-Driving Car
Estimates vary, but the consensus seems to be that we’ll see a meaningful number of self-driving cars replacing the human-powered ones by...
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mramsey1
Jun 7, 2016
Hey Radio, What Happens Next?
I heard a story recently from a Buzzfeed exec. As part of their never-ending experimentation with new platforms – and as part of their...
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mramsey1
Jun 5, 2016
You Won’t Believe What Happened at hivio
hivio 2016 is history now, but if you missed the live stream of day 2, you can catch up on a spectacular recording of it here (Day 1 is...
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mramsey1
Jun 1, 2016
hivio Streams LIVE on Thursday at 1pm PT!
hivio – the audio future festival – begins THURSDAY at 1pm SHARP, and you can watch the whole thing stream LIVE. This is the only...
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