How Radio Can Make Money in Mobile
If you’re a radio broadcaster, your audience is mobile-first, but what about your audio platform? Increasingly, mobile is the place where...
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mramsey1
Dec 16, 2015
How to “Fame”
Think fame isn’t a formula? Think again. And RLM Public Relations head Richard Laermer is going to spell it out for you. A...
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mramsey1
Dec 14, 2015
What if Christmas Music on Radio Isn’t Popular After All?
The routine is familiar: At least one radio station in every market flips to “All Christmas” music around Thanksgiving, thus dominating...
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mramsey1
Dec 12, 2015
Why Data Caps Don’t Matter for Audio
Do consumers want radios built into their mobile devices so they can save on precious bandwidth? In other words, does the use of audio...
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mramsey1
Dec 11, 2015
What Radio Can Learn from TV
…and what TV learned from the Serial podcast. Disruption is rampaging through the TV industry, and there are a lot of lessons there for...
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mramsey1
Dec 4, 2015
What YOUR Media Brand Can Learn from TheBlaze
What lessons can any media brand – even any radio brand – learn from TheBlaze? TheBlaze is Glenn Beck’s innovative, genre-busting, hugely...
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mramsey1
Dec 3, 2015
5 Critical Media Trends for 2016
5 Critical Media Trends for 2016. And… Nobody Wants Your App! Plus, rants and raves on Adele’s latest success, A Charlie Brown Christmas,...
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mramsey1
Dec 2, 2015
How to turn Brands into Podcasters
I knew this would happen. And I’m not surprised that it’s originating from podcast networks rather than radio broadcasters. I’m talking...
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mramsey1
Nov 30, 2015
Forget about Share-of-Ear
“Share-of-ear.” It’s a mantra among broadcasters nowadays. And I’m going to explain why you should forget about it. You know what it...
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mramsey1
Nov 19, 2015
Why Slacker is Radio’s Best-Kept Secret
How can terrestrial radio partner with online radio for the benefit of both? That’s just one topic tackled by Duncan Orrell-Jones, CEO of...
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mramsey1
Nov 17, 2015
Radio Social Media Managers Are Near Tears
Yesterday I published a post that detailed how the typical radio station’s Facebook strategy is, at best, off-base, and at...
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mramsey1
Nov 16, 2015
The Biggest Problem Your Radio Station Has on Facebook
In what is perhaps a typical radio station scenario, 70% of the inbound traffic to the station’s website comes from social media. That’s...
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mramsey1
Nov 13, 2015
How Spotify’s Data Insights Propel Their Strategy
What if music genres are a lot less important to how listeners tune in music than “use case” moments? That is, what if what you want to...
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mramsey1
Nov 11, 2015
What if Distribution is King and Content is Crap?
Maybe distribution is king! And… Content is crap. Plus, rants and raves on the ridiculous controversy over Starbucks’ holiday red cup and...
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mramsey1
Nov 5, 2015
The Future of Podcasting – PRX’s Jake Shapiro
What is the future of Podcasting? Nobody knows better than Jake Shapiro. Jake is founding CEO of PRX – an award-winning nonprofit whose...
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mramsey1
Nov 4, 2015
Radio Play-By-Play without Play-By-Play Rights Fees
So let’s say you’re a radio station that attracts a male audience, but when play-by-play airs on another station, BOOM – off go listeners...
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mramsey1
Nov 3, 2015
Pandora to Exclusively Stream Serial Podcast – and What It Means
Beginning later this month, Pandora becomes the exclusive streaming home for the uber-popular Serial podcast. And starting next year,...
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mramsey1
Oct 21, 2015
What To Do About Declining Listening for NPR Stations
Listening to NPR member stations is slipping among younger listeners. That’s from new NPR data shared at the recent Public Radio Program...
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mramsey1
Oct 20, 2015
Radio: How Do You “Do Local”?
“Live and local” is one of the favorite phrases employed by broadcasters who want to emphasize that, unlike some other media platforms...
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mramsey1
Oct 19, 2015
Interacting with Audio Ads by Voice – XAPPMedia’s Pat Higbie
Is “touch” broken, when it comes to advertising? That’s the argument from XAPPmedia CEO Pat Higbie in this presentation from hivio 2015,...
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