Why Are You Trusting Your Ratings to Nielsen?
I have largely steered clear of the Voltair/Nielsen discussion (except for this piece) because it’s so simple: It’s a classic...
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mramsey1
Sep 30, 2015
How Serial Went from Podcast to TV Show
Anyone who knows me or who has been following this blog for a while knows that I am a champion for the primacy of unique and compelling...
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mramsey1
Sep 29, 2015
The New Auto Dashboard Isn’t as Scary as Radio Thinks
Every time there’s some new innovation out there which enhances the choice set available to consumers who want to hear audio...
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mramsey1
Sep 21, 2015
The Amazing Advertising Impact of Podcasts – PodcastOne’s Mike Agovino
Podcasting is helping millions of listeners fall in love with audio all over again. That’s from the perspective of someone who has been...
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mramsey1
Sep 20, 2015
Listeners are Blocking Radio Ads
Recently, Seth Godin penned a great piece on ad blocking. Yes, I know – you can’t block the ads on your local radio station. That’s the...
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mramsey1
Sep 11, 2015
Christian Music Radio: 10 Secrets of Success Revealed
Nobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth...
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mramsey1
Aug 4, 2015
How to Master Social Media
How can audio brands master social media? What are the best practices in social media for audio brands? How should audio brands be...
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mramsey1
Aug 3, 2015
Here’s What Radio Will Learn from This Week’s Republican Debates
So all the leading (and not so leading) Republican presidential contenders will be stretched across two stages at the end of this week in...
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mramsey1
Jul 25, 2015
Whatever Happened to Radio Bumper Stickers?
Once a radio industry – and radio station fan – mainstay, it’s hard for me to find a radio station bumper sticker on the road nowadays....
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mramsey1
Jul 23, 2015
How Audio Advertising is Changing
What is the future of audio advertising? That’s what I set out to learn from a true expert: Kirsten Wolf, VP Media Director of Starcom...
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mramsey1
Jul 13, 2015
Marilu Henner Loves Radio – and Listeners Love Marilu
What’s there to love about radio? A lot, according to Marilu Henner. Indeed, my conversation with the always warm and spirited Marilu was...
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mramsey1
Jul 13, 2015
What’s EXCLUSIVE about your Radio Brand?
If you aren’t the exclusive provider for something meaningful, you’re sunk. In April, I shared Bloomburg’s report that Apple Music’s...
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mramsey1
Jul 10, 2015
How to Hire Radio Talent
This week I was called by a radio industry trade and asked an interesting question: How should radio stations hire differently in this...
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mramsey1
Jul 8, 2015
The Future of Radio Talent – iHeartMedia’s Dennis Clark at hivio
So you think the future of radio is shutting up to play more songs? Think again. Dennis Clark is iHeartMedia’s secret weapon when it...
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mramsey1
Jul 7, 2015
The Power of Just Because
Spend enough time around any mature, successful industry – radio included – and you’ll find an environment that isn’t necessarily...
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mramsey1
Jun 30, 2015
Dear Media: We Hoaxed You! Love, Taylor Swift and Apple Music
Was the Taylor Swift / Apple Music dustup nothing more than a premeditated hoax? Maybe! Listen to our argument! And… “I Want My MTV” is...
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mramsey1
Jun 28, 2015
What Apple’s Beats 1 Means for Your Radio Brand
The shape of Apple’s new live-streaming radio station Beats 1 is coming into focus, and it’s full of exclusive celebrity content: The New...
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mramsey1
Jun 25, 2015
Lessons for Audio from Big Brands – Tom Asacker at hivio 2015
It may be the most popular presentation from hivio 2015, the audio future festival. It’s branding authority and celebrated author Tom...
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mramsey1
Jun 13, 2015
What Apple Music’s Streaming Radio Station REALLY Means
In part one of the slicing of Apple Music, I looked at the all-you-can-eat streaming service itself. Today, in part two, I go inside the...
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mramsey1
Jun 9, 2015
Slicing Apple Music – Part 1: Will It Kill Spotify?
As is now widely known, Apple Music is comprised of three key elements: iTunes – but on demand and in the cloud (a la Spotify), a...
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